Responsibilities

• The Senior Marketing Lead oversees the day-to-day execution of marketing programs, projects, and operational initiatives that support business objectives and drive apartment rental demand. This role is responsible for coordinating team workflows, ensuring the timely and effective delivery of marketing initiatives, and maintaining operational excellence across marketing functions.
• Marketing Operations & Project Execution
• - Oversees the day-to-day execution of marketing projects, campaigns, and operational initiatives to ensure timely delivery, quality outcomes, and alignment with business objectives.
• - Leads the planning, coordination, and implementation of marketing programs across multiple channels, including web, email, print, digital advertising, social media, and point-of-sale marketing.
• - Owns workflow management across multiple concurrent initiatives, balancing resources, priorities, deadlines, and business needs.
• - Establishes project scopes, timelines, milestones, deliverables, and success metrics to support effective project execution.
• - Makes routine operational and tactical decisions to address project needs, maintain workflow continuity, and support team productivity.
• - Identifies project risks, roadblocks, and dependencies and proactively implements solutions to ensure successful outcomes.
• - Reviews marketing deliverables to ensure accuracy, consistency, brand alignment, and adherence to established standards and processes.
• - Maintains documentation, project records, timelines, and operational reporting to support organizational effectiveness.

Requirements

• Minimum Qualifications
• - Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field preferred.
• - 4-6 years of progressive marketing, marketing operations, project management, or related experience required.
• - Experience managing multiple projects simultaneously in a fast-paced, deadline-driven environment.
• - Experience coordinating cross-functional stakeholders, vendors, agency partners, and internal teams to achieve project objectives.
• - Demonstrated ability to prioritize competing demands and make sound decisions under changing business conditions.
• - Experience executing integrated marketing campaigns across digital and traditional marketing channels.

Preferred

• Preferred Qualifications
• - Experience within multifamily housing, real estate, property management, hospitality, retail, or other multi-location service environments preferred.
• - Experience leading marketing operations, campaign management, or process improvement initiatives.
• - Working knowledge of marketing automation, CRM, content management systems, and digital advertising platforms.
• - Experience developing standard operating procedures, workflow documentation, and project management frameworks.
• - Certification in project management, Agile methodologies, process improvement, or related disciplines preferred.
• - Experience analyzing campaign performance metrics, marketing effectiveness, and operational KPIs to drive informed decision-making.

Benefits

• What We Offer
• - AIR offers attractive total compensation packages designed to recognize and reward performance including:
• - Expected pay rate of $95,000-$105,000 with targeted annual bonus opportunities. You will be provided a pay rate that is in line with your skills and experience as they relate to the requirements of the job.
• - 25% Rent Discount at any AIR community (a rental application is required, and certain exclusions apply).
• - Medical, dental, vision, and life insurance options, HSA/FSA plans, short and long-term disability paid by the company.
• - 401(k) plan with employer matching contribution up to 6%.
• - Paid time off including vacation, sick time, and 14 holidays.
• - Paid parental leave of up to 16 weeks.
• - Tuition assistance program and up to 100% reimbursement for job-related certifications and licenses.
• - 15 hours of paid time annually for community service.