Responsibilities

• Lead the development and execution of the brand’s strategic growth plan, including brand positioning, portfolio strategy, and financial targets
• Manage the brand P&L and optimize spend for maximum ROI
• Own brand performance metrics including revenue, profit, share, and brand health and recommend actions to close gaps
• Manage the product assortments and lifecycle from innovation to discontinuation
• Own the innovation pipeline: identify whitespace opportunities, lead concept development, validate consumer insights, and guide new product launches from idea through commercialization
• Collaborate with the Integrated Marketing Communications team to bring the brand strategy to life through high-impact campaigns and storytelling
• Champion the consumer's voice across all touchpoints, ensuring consistency with brand values and identity

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 7-10 years of progressive brand management experience in CPG, with proven success in innovation and business leadership
• Strong financial acumen and P&L management experience
• Exceptional leadership, collaboration, and communication skills

Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance
• 401k with employer match
• Paid Time Off
• Employee Perks & Discounts