Responsibilities

• Own the marketing requirements for the Salesforce CRM implementation — data model, lead/contact objects, campaign tracking, and integration readiness
• Lead the evaluation, selection, and implementation of a marketing automation platform fully integrated with Salesforce
• Rationalize and build the full MarTech stack from first principles; identify the right tools for where we are today and where we’re going, including AI-powered solutions that create real operational leverage
• Actively evaluate and pilot AI tools across the stack — from workflow automation and content personalization to predictive lead scoring and intent signals — and operationalize what works
• Design and enforce data hygiene standards across the database: deduplication, enrichment, lifecycle stage management, and compliance with GDPR, CAN-SPAM, and CCPA
• Build lead scoring models, segmentation frameworks, and audience definitions that power all targeting downstream
• Build the marketing reporting infrastructure from scratch: dashboards covering pipeline contribution, MQL volume and quality, channel ROI, funnel velocity, and CAC trends
• Define and document shared marketing-sales definitions for MQL, SQL, and opportunity stages; own the alignment process with Sales Ops and Finance
• Own multi-touch attribution modeling so that when we turn on paid channels, we know immediately what’s working
• Deliver regular performance insights in weekly, monthly, and quarterly reviews with marketing leadership

Requirements

• Must be US Citizen
• 5+ years in Marketing Operations, Revenue Operations, or blended MOps/demand gen role at a B2B SaaS company, with demonstrated experience building — not just running — systems and processes
• Hands-on experience implementing or migrating to a MAP (HubSpot, Marketo, Pardot, or equivalent); owning a platform selection end to end is a strong plus
• Proficiency in Salesforce CRM — campaign influence, lead/contact objects, CRM/MAP integration; experience participating in Salesforce implementation is highly preferred
• Proven ability to build marketing attribution models and funnel reporting dashboards from scratch
• Strong data orientation: SQL or advanced Excel proficiency, comfort with BI tools (Looker Studio, Tableau, Power BI, or similar)
• Demonstrated, hands-on use of AI tools in a professional marketing context — you have operationalized AI to drive efficiency, not just experimented with it personally
• A genuine point of view on where AI is taking marketing operations and the initiative to stay ahead of it; you bring recommendations, not just awareness
• Track record of self-direction and ownership in ambiguous, high-growth environments where the playbook doesn’t yet exist
• Experience working directly with Sales and RevOps to define lead handoff processes, MQL criteria, and pipeline reporting
• Direct hands-on paid media execution experience (LinkedIn, Google Ads) you have personally built and managed campaigns
• Exceptional project management skills with the ability to drive multiple workstreams simultaneously
• Strong communicator, able to translate technical complexity into business-relevant insights for non-technical stakeholders

Preferred

• Experience building or managing a small team (1–3 people)
• Familiarity with ABM platforms such as 6sense, Demandbase, or Terminus
• Experience with data enrichment tools such as ZoomInfo, Clearbit, or Apollo
• Working knowledge of SQL or experience querying data warehouses (Snowflake, BigQuery)
• Background in law enforcement technology, public safety, or investigations software

Benefits

• Be part of a team where your work truly matters. Help law enforcement agencies serve their communities better while thriving in a supportive, mission-driven culture that values Service, Energy, Ownership, and People.
• We serve with Energy, diligence, and persistence. We deeply believe the work we do makes a difference in the lives of our users, the communities they protect, and the victims they serve. Guided by Ownership, we continually push to make our products better and to make each other better.
• At LeadsOnline, you’ll find joy, camaraderie, and fun in everything we do. That’s Service, Energy, Ownership, and People in action.