Senior Marketing Executive

Responsibilities

• Support integrated marketing campaigns across acquisition, engagement, growth and retention, from planning through delivery.
• Create and adapt high-quality email, web, social, adviser communication and sales enablement assets in line with campaign briefs.
• Promote and support webinars, events, reports and thought leadership that engage UK financial advisers.
• Monitor campaign performance and prepare clear reports that identify results, insights and opportunities for improvement.
• Maintain campaign plans, trackers, timelines and documentation, delivering activity to agreed time, scope, budget and quality.
• Apply Aberdeen brand, tone of voice and financial promotions governance requirements, while building effective relationships across marketing, distribution, product and compliance.

Requirements

• Experience in marketing, communications, campaigns, content or digital activity, including support for multi-channel campaigns.
• Strong written communication and copywriting skills, with close attention to detail and a consistent commitment to quality.
• Excellent organisation and project coordination skills, with the ability to manage several priorities and deadlines.
• Proactive ownership, curiosity and a willingness to learn and contribute ideas for continuous improvement.
• Confident relationship-building skills and the ability to collaborate effectively with colleagues across different functions.
• Comfort working with campaign data, reporting and performance metrics to identify useful insights.
• Experience in financial services or another regulated environment, with knowledge of financial promotions regulations.
• Knowledge of Salesforce, Marketing Cloud or a comparable marketing technology platform.
• Understanding of customer journeys, audience segmentation and lead generation principles.

Benefits

• There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.
• When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.