Responsibilities

• Own end-to-end planning and execution of conferences, trade shows, executive dinners, customer advisory boards, webinars, regional events, and virtual experiences.
• Develop comprehensive event plans, project timelines, logistics, budgets, and success metrics for each program.
• Serve as the primary point of contact for event execution, ensuring every experience reflects a premium, professional brand presence.
• Evaluate and recommend event opportunities, sponsorships, speaking engagements, and field marketing programs that support business objectives.
• Collaborate closely with Demand Generation Managers to develop integrated event campaigns that drive awareness, engagement, and qualified pipeline.
• Partner on attendee acquisition strategies, event promotion, nurture campaigns, and post-event follow-up programs.
• Contribute ideas and recommendations to improve event performance, attendee engagement, and marketing impact.
• Support executive leadership and subject matter experts participating in events, speaking engagements, webinars, and customer-facing programs.
• Build strong relationships across Sales, Product Marketing, Customer Success, Operations, and Executive Leadership teams.
• Confidently interact with C-level executives, customers, partners, and external stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience in event marketing, field marketing, or related marketing roles.
• Demonstrated experience planning and executing events like conferences, trade shows, webinars, executive events, and customer-facing programs.
• Strong project management skills with the ability to manage multiple complex initiatives simultaneously.
• Experience partnering directly with executive leadership and customer-facing teams.
• Proven ability to collaborate cross-functionally and influence stakeholders at all levels of an organization.
• Exceptional organizational skills and attention to detail.
• Strong written, verbal, and interpersonal communication skills.
• Ability to work independently while balancing strategic thinking with hands-on execution.
• Proficiency with marketing tools (e.g., HubSpot, social media platforms) and event management software (e.g., Eventbrite, Cvent, Zoom Events, Swoogo, etc).
• Willingness to work flexible hours and travel as needed for events.

Preferred

• Graphic design or basic layout skills (e.g., Canva, Adobe Creative Suite).
• Familiarity with CRM systems and digital analytics tools.
• Experience in B2B SaaS, technology, healthcare technology, or high-growth environments.
• Experience supporting pipeline-generating marketing programs and understanding demand generation metrics.