Senior Marketing Events Manager

Phoenix, AZ (On-site)

$177K/yr – $279K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize the enterprise events portfolio, tying strategy to client priorities, BD outcomes, and ROI; lead centralized processes, data, and cross-functional alignment to Marketing, BD, and leadership.

  • Events Portfolio: shape strategy, go/no-go, and ROI-focused investment.
  • Cross-functional Leadership: align Marketing, BD, and senior stakeholders to drive pipeline and client engagement.
  • Execution & Enablement: centralized processes, data integrity, tools, and vendor strategy across in-person, hybrid, and virtual events.

Job Description

Responsibilities

  • Lead the development and execution of an events portfolio aligned to strategic growth areas, client priorities, and practice/industry objectives.
  • Partner with practice, industry, and BD leaders to shape event strategies that drive client engagement and pipeline development.
  • Establish and enforce a disciplined go/no-go framework, ensuring resources are focused on high-impact opportunities.
  • Partner with Business Development and Marketing Strategists to ensure events are fully integrated into broader campaigns and account strategies.
  • Define and track success metrics across the event lifecycle, including attendance quality, engagement, and business outcomes.
  • Translate event data into actionable insights and recommendations, informing future investment decisions and portfolio optimization.
  • Lead the continued evolution of the firm’s centralized event management model, including intake, planning workflows, and execution standards.
  • Oversee event management systems (e.g., Salesforce, Cvent), ensuring data integrity, reporting consistency, and process adoption
  • Drive continuous improvement of event processes, tools, and vendor strategies to enhance efficiency, scalability, and user experience.
  • Manage and develop a team of event professionals, setting clear expectations, standards, and priorities.
  • Serve as a trusted advisor to partners and senior stakeholders, providing guidance on event strategy, positioning, and execution.
  • Foster strong cross-functional collaboration across Marketing, Business Development, and firm leadership.
  • Oversee vendor selection, contract negotiation, and performance management to ensure quality, value, and risk mitigation.
  • Manage event budgets with a focus on ROI, cost discipline, and strategic investment.
  • Ensure seamless execution of high-profile, client-facing events, including in-person, hybrid, and virtual formats.
  • Provide or oversee onsite support as required.

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