Senior Marketing Director at Strata Information Group | USA | $150K/yr – $170K/yr

Senior Marketing Director

USA (Remote)

$150K/yr – $170K/yrSenior Level10+ years expFull time

Posted 6 months ago

Job Summary

Drive a data-driven, AI-enabled marketing organization to consistently generate pipeline and revenue for a B2B tech services company.

Must-have: 10+ years in progressive B2B marketing with SFDC/Pardot and measurable pipeline results
Standout: AI-first mindset and platform deployments for personalization and attribution

Job Description

Responsibilities

Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals.
Lead, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths.
Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation.
Operate independently — you will set direction, make decisions, and drive execution without needing to be directed.
Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization.
Design and execute integrated campaigns spanning digital, content, events, social, and partner channels.
Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team.
Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting.
Champion a content-first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space.
Oversee the creation of high-quality content assets: white papers, case studies, blog posts, webinars, executive bylines, and video content.
Cultivate executive thought leadership programs that amplify the voices of company leaders across industry forums and digital channels.
Lead with an AI-first mindset — actively incorporate AI tools, agents, and automation into marketing workflows, campaign execution, and content production.
Evaluate and deploy AI-powered platforms to improve personalization, lead scoring, content generation, and campaign optimization at scale.
Establish best practices and internal playbooks for leveraging AI responsibly and effectively across the marketing function.
Define the marketing KPI framework in partnership with the CRO — establishing clear metrics that demonstrate marketing’s contribution to pipeline, revenue, and brand equity.
Build dashboards and reporting cadences that provide real-time visibility into campaign performance, funnel health, and return on marketing investment.
Continuously analyze and optimize spend allocation and channel mix to maximize pipeline ROI.
Own the company’s brand identity, messaging architecture, and visual standards across all touchpoints.
Develop and execute a social media strategy with deep expertise in LinkedIn — including organic content, paid campaigns, employee advocacy, and executive profile development.
Manage the company’s Glassdoor presence and employer brand narrative in collaboration with HR and leadership (note: kept as informational in responsibilities).
Oversee the company website, SEO/SEM strategy, and overall digital presence to drive inbound traffic and brand credibility.
Apply current best practices in B2B social media, including use of LinkedIn Sales Navigator, LinkedIn Ads, and social selling enablement.

Requirements

10+ years of progressive B2B marketing experience, with a strong background in technology services, IT consulting, managed services, or a closely adjacent space.
Demonstrated experience leading the marketing function — or serving as a strong #2 — at a company of 200+ employees.
Hands-on proficiency with Salesforce (SFDC), Pardot, LinkedIn tools; ability to manage integrations, lead routing, campaign attribution, and reporting directly.
Proven track record of building pipeline through integrated marketing programs with measurable, data-backed results.
Experience setting, tracking, and reporting on a comprehensive KPI framework that ties marketing to revenue outcomes.
Strong content marketing and thought leadership background, with experience overseeing content calendars, editorial strategy, and executive communications.
Sophisticated understanding of LinkedIn marketing — organic, paid, and employee advocacy — and employer branding platforms such as Glassdoor.
Experience managing and mentoring a marketing team, with a track record of developing talent and building strong team cultures.
Ability to work independently, set direction without being directed, and maintain accountability to senior leadership in a fast-paced environment.
Experience owning conference and event strategy, including budget management, vendor relationships, and post-event ROI analysis.

Preferred

10+ years of progressive B2B marketing experience, with a strong background in technology services, IT consulting, managed services, or a closely adjacent space.
Demonstrated experience leading the marketing function — or serving as a strong #2 — at a company of 200+ employees.
Hands-on proficiency with Salesforce (SFDC), Pardot, LinkedIn tools; ability to manage integrations, lead routing, campaign attribution, and reporting directly.
Proven track record of building pipeline through integrated marketing programs with measurable, data-backed results.
Experience setting, tracking, and reporting on a comprehensive KPI framework that ties marketing to revenue outcomes.
Strong content marketing and thought leadership background, with experience overseeing content calendars, editorial strategy, and executive communications.
Sophisticated understanding of LinkedIn marketing — organic, paid, and employee advocacy — and employer branding platforms such as Glassdoor.
Experience managing and mentoring a marketing team, with a track record of developing talent and building strong team cultures.
Ability to work independently, set direction without being directed, and maintain accountability to senior leadership in a fast-paced environment.
Experience owning conference and event strategy, including budget management, vendor relationships, and post-event ROI analysis.