Responsibilities

• Develop “human-first” relationships with clients
• Serve as the primary client-facing point person for your accounts — building rapport and trust at the founder/CEO level and representing Human’s values
• Set and manage client expectations to ensure a successful relationship
• Meet regularly with clients to communicate updates, goals, and results, and to extract feedback
• Communicate the full breadth of work and results delivered, tying outcomes back to client goals
• Champion client success and become a trusted advisor
• Be Human!
• Own the strategic direction and outcomes for your assigned accounts. Lead the cross-functional pod — paid strategists, media buyers, creative, lifecycle, SEO/GEO, dev — responsible for in depth channel strategy and execution.
• Build the quarterly strategic plan and monthly roadmap for each account — define the growth roadmap, allocate budget across channels, and prioritize initiatives based on expected leverage and impact
• Set KPI targets and continuously analyze channel and campaign performance against them — translating what the numbers say into specific next moves (scale, kill, pivot, reallocate, or test)
• Consult and advise clients on the most efficient path to reach their goals — communicating challenges, opportunities, and solutions clearly and through a results-outcome lens. Have the hard conversations on pricing, product, and placement when they’re blocking marketing performance.
• Oversee all marketing execution — ensure deliverables adhere to client guidelines and best practices
• Oversee and deliver marketing reports and quarterly business reviews
• Execute high-skill marketing initiatives directly when needed
• Own the account P&L — manage margins, balance scope vs. impact, and audit how time is being spent across the pod to maintain profitability targets
• Drive the pod to achieve client goals; advocate relentlessly for your clients
• Identify the approach for each account — the most important areas of focus that, if executed well, makes the engagement a success — and keep the pod and the client locked on it
• Make channel decisions based on leverage — impact potential, speed to results, scalability, budget intensity, and client willingness — not on a default menu of services
• For ecom accounts: anchor every measurement and recommendation on contribution margin and unit economics, not just ROAS
• Reassess strategy regularly days against goals and performance — refresh the plan, and align the pod and the client on what changes for the next quarter

Requirements

• 6+ years of digital marketing experience, with at least 3 leading multi-channel strategy for client accounts
• Demonstrated expertise in both ecom (DTC and/or retail) and B2B — you can walk into either type of account, run the Human Method, and translate the same business-consulting lens to either model
• Strong business acumen — able to read and interpret income statements and P&Ls, and use them to make and defend strategic decisions
• Strong KPI fluency:
• Ecom: Contribution Margin, MER and aMER, ROAS, CAC, LTV, payback period, AOV, CVR
• B2B: pipeline value, opportunity volume, MQL→SQL conversion, CAC payback, CPL, sales cycle length
• Ability to translate KPI movement into clear, prioritized action — when to scale, kill, pivot, reallocate budget, or rework the strategy — and the conviction to defend the call
• Hands-on with our core tech stack: Shopify, BigCommerce, Klaviyo, GA4, and the major ad and MTA platforms (Meta, Google, TripleWhale, Ad Beacon), HubSpot or comparable CRM, marketing automation, and lead/pipeline reporting
• Daily, hands-on fluency with AI tools (Claude, ChatGPT) integrated into how you work, plan, and analyze
• Working knowledge of social, SEO, CRO, email, and lifecycle marketing
• Demonstrated ability to think big-picture about client businesses and confidently recommend strategies that can change their trajectory
• Strong written and verbal communication skills — especially the ability to make a clear strategic recommendation and defend it
• A hunger to continuously learn
• Prior agency experience strongly preferred

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home