Senior Marketing Data Analyst at AfterShip | California, MO | $157K/yr – $180K/yr

AfterShip

Senior Marketing Data Analyst

California, MO (Remote)

$157K/yr – $180K/yrSenior Level7+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the marketing analytics function to measure brand and performance impact and guide GTM decisions.

Must-have: 7+ years in marketing analytics with SQL, Tableau, GA4/Amplitude, HubSpot.
Standout: Experience building a marketing data warehouse and cross-functional collaboration.

Job Description

Responsibilities

Brand & Content Attribution: Work with the Marketing Team to build frameworks that measure the halo effect of brand campaigns and content marketing on organic growth and direct traffic.
Funnel Optimization: Analyze the end-to-end customer journey—from the first touchpoint seen by the Marketing team to the final conversion event tracked by Product—to identify and fix leakage points.
Audience Segmentation: Develop sophisticated customer segments based on behavioral data to help PMMs and Creative teams tailor their messaging for higher resonance.
GTM & Launch Analytics: Partner with Product Marketing to define KPIs for new feature launches and track post-launch adoption rates to refine target personas.
Data Infrastructure: Lead the initial setup and optimization of our marketing data warehouse. You will partner with engineering to ensure data from various sources (Ads, CRM, Product) is flowing, transformed, and ready for analysis.
Holistic Reporting: Maintain a centralized "Marketing Source of Truth" dashboard that balances performance marketing (CAC/ROAS) with brand health and product engagement metrics.
You’ll report to the Data Analyst Manager and be part of the Data Engineering pod.
Product Marketing Manager (PMM): Partner closely to assess product-market fit, analyze feature adoption, evaluate pricing, and measure go-to-market performance
Marketing (Brand, Content, Social): Quantify top-of-funnel impact and connect brand efforts to conversion outcomes
Sales/CRM: Support lead scoring and retention optimization

Requirements

Experience : 7+ years in marketing analytics, growth analytics, or data science (preferably in a B2B SaaS or high-growth B2C environment).
Toolbox : Proficiency in visualization tools (Tableau), web analytics platforms (GA4, Heap, or Amplitude), CRM system (HubSpot) and SQL.
Statistical Foundation : A solid grasp of statistical concepts (regression, $p$-values, confidence intervals) and how they apply to marketing spend.
The Entrepreneurial Builder: You thrive in "zero-to-one" environments. You aren’t looking for a perfectly polished data stack; you’re excited by the opportunity to roll up your sleeves, architect the data warehouse from the ground up, and define the metrics that will govern our future.
A "High-Agency" Operator: When you see a gap in our data or a flaw in our tracking, you don’t wait for a ticket to be assigned. You own the solution. You are comfortable navigating ambiguity and can pivot quickly as our business scales.
The Full-Stack Thinker: You possess the rare ability to switch between "Builder Mode" (setting up pipelines, ETLs, and data schemas) and "Insight Mode" (advising PMMs on GTM strategy). You understand that great analysis is only possible on a foundation of clean, reliable data.
Language Skills: Fluency in English (required), fluency in Mandarin a plus

Nice To Have

Mandarin a plus

Benefits

Competitive compensation
Remote-first work setups
Healthcare coverage offered from day 1
Retirement plans including company match
Unlimited PTO
Annual learning & wellness benefit
Monthly book perk
Career progression & professional development
In-office lunch and commuter benefits for those located in our hub locations
Flexible Work Setup

AfterShip

4.2 Glassdoor

Founded in 2012, AfterShip’s customer experience platform sparks loyalty and engagement for global eCommerce brands and retailers.Offering a full suite of software covering the entire customer journey—from email automation, SMS marketing, and product reviews to shipment tracking, returns management, predictive delivery estimates, and multi-carrier shipping—AfterShip helps brands enhance the customer experience at every step.With 17,000+ customers, AfterShip is used by iconic brands, including TOMS, Kylie Cosmetics, Gymshark, DIME Beauty, and Harry’s. Recognized as a Retail Technology Power Player by Business Insider, AfterShip integrates with 1,000+ carriers worldwide and empowers top retailers and Fortune 500 companies to drive additional revenue, reduce operational costs, and improve CX. Learn more at aftership.com.

Founded in 2012

Singapore, SGP

353 employees (29 in marketing)

www.aftership.com

84% recommend to a friend

96% CEO approval