Responsibilities

• Execute SPA's marketing strategy across digital, print and email channels to support business objectives, brand awareness, and market growth.
• Develop and maintain integrated content calendars aligned with company initiatives and strategic priorities.
• Create, manage, and distribute high-quality marketing content, including social media posts, graphics, videos, brochures, email campaigns, and other promotional materials.
• Manage and grow SPA's social media presence across LinkedIn and other relevant platforms, driving engagement, audience growth, and brand visibility.
• Collaborate with internal subject matter experts to translate complex technical concepts into clear, customer-focused messaging that supports marketing and brand objectives.
• Plan and execute email marketing campaigns, including newsletters, product announcements, customer communications, audience segmentation, and performance optimization.
• Develop and implement marketing campaigns that support trade shows and customer events, maximizing awareness and engagement before, during, and after events.
• Track, analyze, and report on marketing performance metrics, including social media engagement, email marketing results, campaign effectiveness and provide recommendations for continuous improvement.
• Maintain and organize marketing assets, including brochures, photos, videos, presentations, and digital content, ensuring brand consistency and accessibility across the organization.
• Serve as a primary point of contact for inbound customer inquiries, responding to calls and emails

Requirements

• Strong written communication and content creation skills, with the ability to adapt messaging for different social media platforms and audiences
• Experience with social media management and content calendars
• Working knowledge of sales processes, lead management, CRM systems, and digital marketing fundamentals
• Ability to collaborate cross-functionally and support sales, marketing, and technical teams in a fast-paced environment
• Highly organized self-starter with strong attention to detail and a goal-oriented mindset
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• 3 -5 years of experience in a sales support, marketing, or hybrid commercial role, preferably in a B2B or manufacturing /industrial environment.
• None required.

Preferred

• Social media management: 3 years (Preferred)
• B2B sales: 3 years (Preferred)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off