Responsibilities

• Develop and execute ALFAI’s social media strategy, including content planning, creation, scheduling, community engagement, and performance reporting.
• Serve as the marketing lead for practice groups and committees, providing strategic guidance, facilitating meetings and initiatives, and helping groups achieve their strategic goals.
• Create and manage digital marketing assets, including graphics, email campaigns, presentations, social content, web content and other promotional materials.
• Manage and optimize content across ALFAI’s WordPress website, ensuring information is current, engaging, accessible and aligned with brand standards.
• Use HubSpot CRM to support email marketing, audience segmentation, contact management, reporting and marketing automation.
• Collaborate with internal stakeholders, attorneys, clients and subject-matter experts to develop content and campaigns that advance organizational priorities.
• Track marketing performance and provide insights and recommendations based on engagement, website, email and social media analytics.
• Maintain brand consistency across digital channels and support broader marketing and business development initiatives.
• Stay current on digital marketing trends, social platforms, technology and best practices relevant to professional services and legal organizations.

Requirements

• Undergraduate degree and 3–5 years of marketing, business development, or professional services experience, preferably within a legal, professional association or other professional services environment.
• Strong understanding of social media strategy and content development.
• Experience working with CRM and marketing automation platforms; HubSpot experience strongly preferred.
• Experience managing or updating WordPress websites.
• Strong digital content and asset-creation skills, with an eye for visual quality, messaging and brand consistency.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Confident communicator who can build relationships and effectively facilitate collaboration among attorneys, committee members, volunteers, and internal teams.
• Strategic thinker who is equally comfortable developing a plan and rolling up their sleeves to execute it.
• Strong writing, editing and presentation skills.
• Familiarity with the legal industry, professional associations or professional services marketing is highly valued.