Senior Marketing Communications Specialist

Woodcliff Lake, NJ (On-site)

$85K/yr – $105K/yrSenior LevelFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

  • Content for Social Channels
  • - Help identify social media strategies that support brand awareness, lead generation for sales, overall engagement, and business goals, supporting all business units (Healthcare, Sani Professional, Tru-D) and corporate.
  • - Create, route for approval (with cross-functional reviewers) and schedule social media content across platforms for all business units (including Corporate).
  • - Develop content and creative assets as needed.
  • - Maintain and optimize editorial calendars.
  • - Monitor channel performance, analyze results, and provide monthly and quarterly recommendations to improve effectiveness.
  • - Partner with the Sr. Manager to identify and implement paid social and content amplification opportunities.
  • LinkedIn Advertising (Paid)
  • - Develop and execute LinkedIn paid campaigns (lead generation and/or awareness) for all business units (roughly 5-10 per year).
  • - Serve as the primary LinkedIn liaison for internal stakeholders and LinkedIn representatives.

Requirements

  • Bachelor’s degree in marketing, Business or Communications.
  • Social media platforms (LinkedIn, Facebook)
  • Canva or similar design tools for creating and editing branded marketing and communications materials
  • Microsoft Office Suite
  • Strong knowledge of email KPIs, metrics, and reporting
  • Experience with Social Media

Preferred

  • Healthcare industry experience
  • Marketing automation and CRM tools a plus (HubSpot or similar program)
  • Google Analytics a plus
  • Google AdWords a plus

Benefits

  • Medical, behavioral & prescription drug coverage
  • Health Savings Account (HSA)
  • Dental
  • Vision
  • 401(k) savings plan with company match and profit sharing
  • Basic and supplemental Life and AD&D insurance
  • Flexible Spending Accounts (FSAs)
  • Short & long-term disability
  • Employee Assistance Program (EAP)
  • Health Advocacy Program
PDI Healthcare logo

PDI Healthcare

PDI Healthcare offers evidence-based, market-leading Interventional Care, Environment of Care, UVC Disinfection, and Patient Care solutions, all designed to help reduce preventable infections, control associated costs, and ultimately help save lives across the healthcare continuum care. Our 40-year heritage has exclusively focused on fighting preventable infections and preserving the well-being of the facilities, clinicians, and patients touched by our products. We provide innovative products, educational resources, training, and support to help prevent infection transmission and promote health and wellness.--Environment of Care: The environment is a primary, and often unexpected, source of infections. Maintain a clean and sanitary environment with our Environment of Care solutions, which include Sani-Cloth®, the number one brand of disinfecting wipes in healthcare. PDI’s majority share acquisition of Tru-D® SmartUVC extends our portfolio from hard surfaces to total room decontamination, addressing the need for a layered approach to infection prevention. https://pdihc.com/family/environment-of-care/--Interventional Care: Different infection risks require different solutions. Our Interventional Care solutions, including skin antisepsis, device disinfection, and nasal decolonization, help you protect even the most vulnerable patients. https://pdihc.com/family/interventional-care/--Patient Care: Help your patients and residents remain clean and comfortable with our Patient Care solutions, which includes Sani-Hands®, the number one brand of hand hygiene wipes in healthcare. https://pdihc.com/family/patient-care/-- Tru-D Device: The Tru-D® device, part of PDI Healthcare’s market-leading infection prevention solutions, is an advanced UVC disinfection system that delivers one automated, measured dose of UVC to consistently disinfect a room from one position, ensuring significant pathogen reduction, reducing human error and documenting disinfection results.

Founded in 1977
Woodcliff Lake, New Jersey, USA

Traffic Signals

Monthly Visitors
12.6K
Monthly Google Ads Budget
$3.6K
Traffic Source Mix
Search
34.9%
Direct
49.3%
Referral
6.1%
Social
8.2%
Paid
1.3%

Marketing Team

Marketing Roles Posted (Last 30 Days)
1