Responsibilities

• Lead the planning and execution of multi-channel marketing campaigns aligned with Purple’s overall business strategy and objectives.
• Build a deep understanding of Purple’s offering to recommend and craft content that support pipeline development and lead-generation efforts.
• Collaborate with senior firm leadership and colleagues across teams to ensure marketing efforts are supported by the right content, assets, and activation plans.
• Manage and coordinate engagement and activities for Purple’s external corporate advisory board.
• Develop and manage marketing content and templates for Purple-owned channels, including social media, email newsletter and the company website.
• Oversee and manage a recurring marketing content calendar, ensuring consistent, high-quality publication across platforms and integrating three in-person and three virtual events annually.
• Post marketing content to Purple’s social media channels and website on established timelines, while helping foster internal engagement with these efforts.
• Stay connected to lead generation initiatives to ensure alignment with content creation and marketing strategies.
• Identify opportunities to automate, streamline, and modernize workflows through AI enabled tools and HubSpot CRM.
• Regularly monitor competitor marketing activities and provide regular insights and reporting.

Requirements

• Bachelor's degree and 7+ years of progressive marketing experience, preferably within a professional services environment.
• Proven success leading integrated marketing campaigns across digital, social, newsletters, content and events in alignment with business growth and reputation objectives.
• Hands on experience with CRM systems, with preference for HubSpot, to support firmwide accountability for marketing intent signals.
• Exceptional writing skills and attention to detail; demonstrated ability to develop compelling content.
• Forward thinking and innovative with demonstrated success implementing new tools, AI automation, workflow automation and similar.
• A proactive and resourceful self-starter energized by autonomy and taking initiative without waiting for instruction.
• Demonstrated ability to quickly synthesize information, juggle multiple priorities, and manage time effectively.
• Excellent verbal communication and presentation skills, Strong interpersonal and collaboration skills with ability to build productive relationships at all levels of an organization.
• Strategic thinker with sound judgment and the confidence to take initiative and act decisively.
• Experience managing and collaborating with external agencies and partners, including budgeting, contracting and performance oversight.