Senior Marketing, Communications & Digital Specialist

Fond du Lac, WI (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Lead marketing content creation and campaigns to support business development and growth.

  • Must-have: 7–10+ years in marketing/communications with hands-on InDesign, Illustrator, Photoshop, and HubSpot proficiency.
  • Standout: Strong ability to translate strategy into multimedia content and cross-channel pursuit support.

Job Description

Responsibilities

  • Develop clear, compelling written and visual content that supports business development and brand consistency
  • Design marketing, pursuit, event, and communication materials using Adobe Creative Suite
  • Execute marketing campaigns and initiatives with speed, quality, and clarity
  • Own and execute digital marketing strategy supporting credibility, recruiting, pursuits, and growth
  • Manage website content, pages, images, forms, and metadata using HubSpot CMS
  • Oversee inbound activity through HubSpot, including leads, media inquiries, and community requests
  • Define and monitor meaningful performance indicators tied to business outcomes (not vanity metrics)
  • Design and support proposal and pursuit materials tailored to specific clients and opportunities
  • Translate strategy into clear messaging and visual storytelling
  • Support fast moving pursuits
  • Collaborate closely with business development and project teams
  • Plan and support client facing events, including preparation, materials, and follow up
  • Interact directly with clients and partners at events and meetings
  • Translate insights gained through client interaction into stronger marketing and pursuit support
  • Assist with education focused events, initiatives, and outreach
  • Plan and facilitate photo and video capture for marketing, recruiting, digital, and pursuit needs
  • Develop shot lists and creative direction
  • Coordinate with internal teams or external partners as needed for production
  • Apply multimedia assets across marketing channels and materials (Hands on capture a plus; strong facilitation required)

Requirements

  • 7–10+ years of experience in marketing, communications, or a related field
  • Active, hands on proficiency in Adobe InDesign, Illustrator, and Photoshop
  • Working knowledge of HubSpot (forms, CMS, inbound activity)
  • Strong written and visual communication skills
  • Experience supporting proposals, pursuits, or client facing materials
  • Comfortable interacting with clients, partners, and community stakeholders
  • Highly organized, self directed, and able to manage multiple priorities

Preferred

  • Construction, AEC, or professional services experience a plus
  • Experience with photo, video, or multimedia production tools a plus
  • Familiarity with CRM and lead tracking workflows a plus