Senior Marketing Business Development Specialist

New York, USA (Hybrid)

$130K/yr – $155K/yrSenior Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive business development and marketing for Cohen & Gresser’s practice groups by coordinating research, pitches, campaigns, and client development.

  • Own practice group BD/marketing initiatives, budgets, and cross-department collaboration.
  • Must-have: 5+ years in professional services BD/marketing with CRM and Excel skills.
  • Standout: broad cross-practice scope with events, email campaigns, and data-driven client lists.

Job Description

Responsibilities

  • Develop in-depth knowledge of attorney expertise, practice group expertise, client base data, firm experience, industry/trade groups, legal, industry and business trends, practice materials, and media
  • Assist CMBDO with BD training programs and projects
  • Prepare company, industry, and market research and provide insightful competitive analyses
  • Review and report on internal and external data to identify potential BD opportunities
  • Draft and update practice descriptions, attorney biographies, and pitch content
  • Prepare pitches, presentations, and assist with RFP responses
  • Lead scheduling and participation in practice group marketing/BD meetings
  • Portfolio reviews of clients to understand expansion opportunities
  • Collaborate with practice leaders to build marketing/BD annual tactical plans and budgets
  • Execute marketing/BD tactical plans with practice groups and BDM team
  • Develop robust client/prospect/referral lists for campaigns
  • Build and monitor referral programs with list development and joint campaigns
  • Oversee email marketing campaigns with list development and tracking
  • Identify networking events, speaking engagements, sponsorships, etc.
  • Plan and manage conferences and events with BD Coordinator support
  • Manage pitch tracking, identifying next steps aligned with strategic goals
  • Update data in experience databases, client lists, pitch/RFP libraries, and related systems
  • Support planning and execution of firm BD activities
  • Build relationships with partners in assigned practice areas, offices, and with BDM team
  • Prepare and present updates on BDM contributions to cross-department initiatives
  • Participate in cross-practice and cross-department initiatives

Requirements

  • Minimum 5+ years of experience in business development, client development, or marketing in a professional services environment
  • Extremely strong verbal and written communication skills
  • Bachelor’s degree from an accredited four-year college or university
  • Excellent project management skills and organizational ability
  • Experience with business research platforms and CRM systems
  • High competency with Microsoft Excel, Word, and PowerPoint
  • Interpersonal skills: intellectually curious self-starter
  • Outstanding client service orientation and listening skills
  • Ability to work independently without direct guidance on recurring tasks
  • Ability to multi-task and prioritize with little direction
  • Strong work ethic and ability to meet deadlines
  • Comfortable interacting with firm leadership and attorneys
  • Able to represent the department and firm professionally

Preferred

  • Extremely strong verbal and written communication skills
  • Bachelor’s degree from a four-year accredited college or university

Benefits

    Cohen & Gresser LLP logo

    Cohen & Gresser LLP

    Cohen & Gresser is an international law firm with offices in New York, Paris, Washington, D.C., London, and Dubai. We have an outstanding record of success in high-stakes and high-profile litigation, investigations, and transactional work, and have eight practice areas: Corporate, Employment, Intellectual Property & Technology, Litigation & Arbitration, Privacy & Data Security, Real Estate, Tax, and White Collar Defense. The firm has been recognized in a wide range of publications including Chambers and Legal 500. Our attorneys are graduates of internationally renowned law schools, and received their initial training at some of the finest law firms in the world. We are committed to providing the efficiency and personal service of a boutique law firm and the quality and attention to detail that are hallmarks of the top firms where we received our training.Attorney Advertising. Prior results do not guarantee a similar outcome.

    Founded in 2002
    New York, New York, USA
    158 employees (3 in marketing)

    Salaries

    Posted range

    $130K/yr – $155K/yr

    Taken straight from the job posting.

    See all Cohen & Gresser LLP salaries

    Marketing Team

    Marketing Team Size
    3 (2% of company)

    Traffic Signals

    Monthly Visitors
    14.5K
    Traffic Source Mix
    Search
    38.4%
    Direct
    46.8%
    Referral
    7.3%
    Social
    6.5%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~159
    Cohen & Gresser LLP logo

    Senior Marketing Business Development Specialist

    Cohen & Gresser LLP · New York, USA · Hybrid