Senior Marketing Analyst at Twin Health | USA | $125K/yr – $140K/yr

Twin Health

Senior Marketing Analyst

USA (Remote)

$125K/yr – $140K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the marketing analytics backbone that turns data into decision making across email, direct mail, and digital, with end-to-end tracking, rigorous experimentation, and clear leadership-ready storytelling.

Measure and report performance to surface what works and what does not across channels.
Own attribution and modeling to quantify channel contribution and guide budget allocation.
Design and analyze tests with rigorous experimentation standards to drive continuous performance improvements.

Job Description

Measure and report on performance across email, direct mail, and digital — defining the right metrics, building reporting, and surfacing what is working and what is not
Own digital analytics end to end, including event tracking and tagging strategy, and partner with engineering to ensure data is captured accurately across web and app properties
Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation across the marketing portfolio
Analyze paid channel performance — spend efficiency, ROAS, and incrementality — and translate findings into clear optimization recommendations
Design, run, and analyze A/B and multivariate tests, ensuring sound experiment design, statistical rigor, and clear interpretation of results
Establish testing standards and a roadmap of experiments that continuously improve channel and campaign performance
Build and maintain reliable, well-documented data models in Snowflake using dbt and SQL that the marketing team can trust for reporting and analysis
Connect and integrate data from martech and ad platforms via APIs to bring sources together into unified, analysis-ready datasets
Translate analysis into clear, well-structured narratives and deliver in-depth, decision-ready insights and recommendations to senior leadership
Partner cross-functionally with marketing, engineering, finance, and product to align on definitions, attribution, and measurement standards

5+ years in marketing analytics, data analytics, or a closely related field, with the experience and technical expertise to function successfully and independently in this role
Strong SQL skills, including the ability to write complex queries against large datasets
Hands-on experience with Snowflake and dbt (or comparable cloud data warehouse and transformation tooling)
Proven experience measuring email, direct mail, and digital marketing performance
Working knowledge of attribution, marketing mix modeling, and paid channel analysis
Solid understanding of A/B testing — experiment design, sample sizing, significance, and interpretation
Practical understanding of analytics tagging and tracking and of how APIs work for pulling and integrating data
Familiarity with HTML, CSS, and JavaScript — enough to understand tracking implementation, debug data collection, and work alongside engineers
Demonstrated use of AI tools such as Claude to support analysis, reporting, and workflow automation
Excellent communication skills, with a track record of presenting in-depth analysis to senior leadership in a clear, decision-ready way

Agency experience
E-commerce experience
Experience with a marketing or product analytics platform (e.g., GA4, Amplitude, Adobe Analytics)
Familiarity with incrementally measurement and experimentation platforms
Experience with Python or R for analysis

A remote and accomplished global team
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
401k retirement savings plan

Twin Health

Twin Health combines advanced medical science and technology with a clinical care team to help people take control of conditions like type 2 diabetes, prediabetes, and obesity. Twin is a metabolic health benefit offered exclusively through employers or health plans. Our Digital TwinTM technology learns a member’s unique metabolism based on insights collected from smart devices, meal logs, and lab work. By seeing how their body responds to lifestyle choices, Twin can provide real-time, personalized recommendations on nutrition, activity, sleep, stress, and more. Our clinical care team then guides the member on a clear path toward their health goals, celebrating each win along the way. This leads to life-changing results:💊 73% of members eliminated medications (including injections)⚡️On average, members lost 14 pounds in 6 months❤️🩹66% of members improved hypertension💪81% of members improved cholesterol⚖️On average, members saw a 2.2 point drop in A1CWe also help our partners deliver cost-effective, clinically validated solutions:- $8.4K annual savings per member with at least one high-cost medication- $3.2M projected pharmacy savings, annualized across all members with one or more high-cost medications- Twin is validated by the American Heart Association, American Diabetes Association, The Journal of the American College of Cardiology, and more Twin’s outcomes aren’t just clinical and cost-effective — they’re human. Members report feeling more energized, getting a better night’s sleep, and having the energy to play with their kids or grandkids a little longer.We’re proud to help people feel their best with the power of a healthy metabolism.

Founded in 2018

Mountain View, California, USA

686 employees (51 in marketing)

twinhealth.com