Responsibilities

• Own and develop account-based marketing (ABM) initiatives, from identifying target accounts through execution, measurement, and improvement.
• Partner with Sales to align target accounts, messaging, campaigns, outreach, and follow-up.
• Develop targeted campaigns, positioning, and messaging that connect with the organizations and decision-makers that matter most to 45Drives.
• Own key marketing channels and programs and continuously improve their performance.
• Keep marketing initiatives moving by maintaining clear priorities, ownership, next steps, and visibility into blockers.
• Manage initiatives from start to finish, working across Marketing, Sales, Product, Engineering, and external partners.
• Use customer, market, and performance data to make better marketing decisions.
• Improve how marketing gets done through better processes, technology, automation, and AI.
• Connect marketing activity to customer engagement, pipeline, revenue, and broader business goals.
• Within your first year, you will: Establish a focused ABM approach that effectively reaches and engages priority accounts.

Requirements

• Strong experience with account-based marketing (ABM) and targeted marketing for priority accounts or customer segments.
• B2B marketing experience within technology, manufacturing, engineering, enterprise software, infrastructure, or another complex industry.
• Experience with positioning, product messaging, go-to-market strategies, and growth initiatives.
• Experience partnering with Sales and working across multiple business functions.
• A track record of taking marketing initiatives from strategy through execution and producing measurable results.
• Strong organizational and problem-solving skills, with the ability to manage multiple priorities and work without a perfectly defined roadmap.
• A hands-on approach—you’re comfortable developing the strategy and doing the work required to execute it.
• A bachelor’s degree in a related field is an asset, not a requirement. Relevant experience and demonstrated capability matter more to us.

Preferred

• Experience in enterprise storage, cloud infrastructure, data management, cybersecurity, AI, or open-source technology markets.
• Experience working closely with engineering or product development teams.
• Experience launching technical products into global B2B markets.
• Experience in manufacturing or industrial technology.
• Experience with customer interviews, market research, or Voice of Customer (VoC) initiatives.
• Experience building brands within high-growth technology organizations.
• MBA or advanced education in Marketing, Business, or Strategy.
• A bachelor’s degree in a related field is an asset, not a requirement. Relevant experience and demonstrated capability matter more to us.

Benefits

• Training & Growth: We’ll teach you the role from the ground up and provide opportunities to expand your skills and grow your career over time.
• Comprehensive Health Care: Medical, Dental, Life Insurance, and Group Insurance available after two months of full-time employment.
• Vacation: Start with two weeks of paid vacation, increasing to three weeks after three years and four weeks after five years.
• Community Discounts: Access exclusive deals at local businesses.
• Wellness Support: Participate in wellness events and enjoy access to a gym membership.
• Social Events: As our Wilmington branch continues to grow, enjoy team lunches, seasonal parties, and social events with your coworkers.
• Innovating in Paradise: Embrace coastal living in Wilmington, NC - with stunning beaches, rich culture, historic charm, and a thriving innovation scene.