Responsibilities

• Survey & Study Design: Design, build, and deploy quantitative surveys and qualitative research initiatives (e.g., focus groups, customer interviews) to gather consumer feedback.
• Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target audiences and map the customer journey.
• Competitor Analysis: Monitor competitor activities, pricing strategies, marketing campaigns, and product launches to benchmark our market position and identify strategic gaps.
• Campaign & Consumer Experience Evaluation: Collaborate with the marketing and event teams to test new concepts, assess brand awareness, and measure the ROI of marketing campaigns.
• Data Synthesis: Clean and analyze both small and large datasets from multiple sources (e.g., CRM, web analytics, third-party industry reports, and primary research data) to find actionable trends.
• Reporting: Translate data sets into easy-to-understand reports, presentations, and visual dashboards for cross-functional teams and executive leadership.
• Presentation Skills: The ability to present research results beyond the numbers to all levels within an organization in partnership with account teams.

Requirements

• Education: Bachelor's degree in Market Research, Marketing, Business, Psychology, Statistics, or a related field.
• Experience: 3-7 years of direct experience in market research, consumer insights, or marketing analytics.
• Technical Skills: Hands-on experience with survey platforms (e.g., Qualtrics, SurveyMonkey, Decipher, etc.).
• Familiarity with web analytics and marketing tools (e.g., Google Analytics, HubSpot, Adobe Analytics).
• Proficiency in data visualization software (e.g., Tableau, Power BI) and advanced Excel.
• Knowledge of statistical analysis software (e.g., SPSS, R, Python) is preferred.
• Ability to create visual and meaningful executive reports.
• Research Methodologies: Strong understanding of both qualitative and quantitative research methods.
• Soft Skills: Exceptional storytelling ability; capable of explaining why the data matters and what the business should do next.

Preferred

• Knowledge about the automotive industry is a plus.