Senior Manager, US Marketing, Oncology
Raleigh, NC (Unknown)
Salary Not AvailableSenior Level8+ years expFull time
Posted 4 days ago
Job Summary
Own end-to-end brand strategy and execution across inline brands, manage cross-functional launch readiness and resource allocation, and collaborate with Medical, Legal, Regulatory, and external partners to deliver compliant, market-driven campaigns.
- Lead integrated marketing plans and cross-functional launches
- Align brand activities with corporate objectives and ROI targets
- Build strong stakeholder collaborations with Sales, Medical, Legal, and agencies
Job Description
Responsibilities
- Brand Strategy & Execution
- Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.
- Manage day-to-day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals.
- Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
- Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.
- Product Management
- Prioritize and allocate resources across brands to maximize impact and ROI.
- Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
- Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
- Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
Requirements
- Bachelor's degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred.
- 4+ years of marketing / launch experience in U.S. pharma/biotech markets; 8-12 years of total experience
- Oncology experience preferred.
- Proven ability to manage multiple brands or indications simultaneously.
- Strong cross-functional leadership and communication skills.
- Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.
Marketing Team
Marketing Roles Posted (Last 30 Days)
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