Senior Manager, US Marketing, Oncology
Boston, MA (Unknown)
Salary Not AvailableSenior Level4+ years expFull time
Posted 1 day ago
Job Summary
Own and drive integrated brand marketing across inline brands, coordinating with cross-functional partners to align plans, resources, and launches with corporate goals.
- Lead cross-functional brand planning and resource allocation
- Partner with Medical Affairs, Market Access, Sales, Regulatory, and external agencies
- Drive launch readiness, training, and omnichannel campaigns
Job Description
Responsibilities
- Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.
- Manage day-to-day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals.
- Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
- Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.
- Prioritize and allocate resources across brands to maximize impact and ROI.
- Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
- Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
- Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
- Cross-functional launch readiness efforts for new indications or products within the portfolio.
- Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
Requirements
- Bachelor's degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred.
- 4+ years of marketing / launch experience in U.S. pharma/biotech markets; 8-12 years of total experience
- Oncology experience preferred.
- Proven ability to manage multiple brands or indications simultaneously.
- Strong cross-functional leadership and communication skills.
- Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.
Marketing Team
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