Senior Manager, US Consumer Paid Media at American Express | New York, USA | $104K/yr – $175K/yr

American Express

Senior Manager, US Consumer Paid Media

New York, USA (Hybrid)

$104K/yr – $175K/yrSenior Level7+ years expContract

Posted 4 months ago

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Job Summary

Own and oversee paid media strategy for enterprise-level campaigns in a regulated financial services context.

Must-have: 7–8+ years in paid media with proven digital performance results.
Standout: Leads a 2-person team across fast-paced campaigns and budgets.

Job Description

Responsibilities

Define and develop strategic media plans that directly connect to team strategy and enterprise priorities.
Develop and manage relationships with external media and creative agencies, key external media partners and platforms, internal partnership/compliance stakeholders across the consumer business and internal media teams.
Act as a thought leader around media in an AI future, including building test and learns for new capabilities/solutions.
Lead a team of two direct reports responsible for end-to-end campaign execution, day-to-day channel management, budget, and forecasting activities across multiple fast paced business priorities.
Collaborate with internal analytics stakeholders to create a robust channel learning agenda, build tests, optimize the program, and develop the performance narrative for the channel.
Oversee execution of media campaigns tied to key business initiatives, including new product launches, limited time offers, new benefits, and more.
Leverage internal and agency reporting to monitor campaign KPI performance.
Lead with an external perspective by keeping abreast of industry trends and technologies, as well as maintaining relationships with Media teams across Amex, finding opportunities for collaboration.
Identify opportunities to drive growth and evolve marketing, including but not limited to launching new channels, partners, creative, messaging, audiences, and segmentation.

Requirements

7-8+ years of relevant paid media or digital performance marketing experience
2+ years of experience managing direct reports
Media strategy and planning or buying experience at an agency
Ability to take strategic direction and lead a team of direct reports effectively
Strong ability to manage up, staying aligned upwards and managing workload across the team
Self-starter with an ability to navigate the organization, processes and media execution independently
Strong analytical skills combined with an ability to clearly communicate results and learnings
Strong presentation skills
Growth mindset
Meticulous attention to detail

Preferred

Experience in highly regulated industry a plus
Bachelor’s Degree

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

Business travel doesn’t just move people from A to B, it helps ideas and innovation move forward, too. And with the most valuable marketplace, software, and services in travel, there is nowhere they can’t go with American Express Global Business Travel. With us, your Great Ideas Travel. GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group, Egencia and CWT) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.

Founded in 2014

New York, New York, USA

32K employees (314 in marketing)

go.amexgbt.com/home