Responsibilities

• Own and execute Vivrelle’s TikTok content strategy, with a focus on growth, engagement, and brand awareness.
• Conceptualize, create, film, edit, and publish high-performing short-form content across TikTok and Instagram Reels.
• Stay ahead of trends, platform updates, creator movements, and cultural moments to identify opportunities for timely, relevant content.
• Develop creative concepts designed to maximize reach, engagement, and viral potential while remaining authentic to the Vivrelle brand.
• Build and manage a strategic content calendar that balances trend-driven content, brand storytelling, product features, membership education, and community engagement.
• Ensure all content consistently reflects Vivrelle’s voice, aesthetic, and positioning within the luxury space.
• Analyze performance metrics and social insights to continuously optimize content strategy.
• Collaborate cross-functionally with marketing, partnerships, membership, and creative teams to support key campaigns and launches.
• Identify emerging content formats and experiment with new approaches to keep Vivrelle at the forefront of social media innovation.
• Engage with creators, influencers, and the broader social community to help build brand relevance and conversation.