Senior Manager, Subscriber Marketing
New York City, NY (On-site)
Posted 12 days ago
Job Summary
Own end-to-end subscriber marketing campaigns across email, site, social, and partner channels, and drive insight-led optimization with cross-functional teams.
- Coordinate planning from concept to execution
- Iterate messaging, offers, and tactics based on performance data
Job Description
Responsibilities
- Plan, execute, and optimize subscriber-facing marketing campaigns across email, site, social, and partner channels
- Work with Product Marketing and Brand teams to position new tiers or features to the right audience segments
- Collaborate cross-functionally with Lifecycle, Editorial, Analytics, and Product teams to ensure campaigns are coordinated and insight-driven
- Develop creative briefs and partner with internal or external creative resources to bring concepts to life
- Track and report on campaign performance, using data to continuously improve messaging, offers, and tactics
- Stay current on trends in subscriber marketing and bring fresh ideas to the team
Requirements
- 8+ years of experience in consumer marketing, ideally with exposure to subscription, membership, or recurring revenue models
- A broad integrated marketing background, with expertise/knowledge of multiple channels
- A strong foundation in campaign planning and project management, from concept to execution
- Excellent collaboration skills and experience working cross-functionally
- Strong writing and creative instincts—you can spot a compelling headline, a friction point, or a UX improvement
- Familiarity with performance metrics and marketing tools like Google Analytics, Tableau, Braze, or similar platforms
- A test-and-learn mindset with an eagerness to experiment, iterate, and scale what works
Preferred
- Experience working in publishing, media or digital content
- Prior involvement in lifecycle or CRM campaigns (email, push, in-app, etc.)
- Understanding of audience segmentation, customer journeys, or personalization strategies
Benefits
- We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.
Bloomberg
Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency and efficiency, and fairness to markets. We help connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration. We challenge the status quo through constant innovation. We collaborate broadly because we know that other perspectives matter. We put our customers first, as a guiding beacon. And we believe doing the right thing – by our people, our clients, and our communities – is the best thing for our business.
Salaries
Posted range
$140K/yr – $160K/yr
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