Responsibilities

• Plan, execute, and optimize subscriber-facing marketing campaigns across email, site, social, and partner channels
• Work with Product Marketing and Brand teams to position new tiers or features to the right audience segments
• Collaborate cross-functionally with Lifecycle, Editorial, Analytics, and Product teams to ensure campaigns are coordinated and insight-driven
• Develop creative briefs and partner with internal or external creative resources to bring concepts to life
• Track and report on campaign performance, using data to continuously improve messaging, offers, and tactics
• Stay current on trends in subscriber marketing and bring fresh ideas to the team

Requirements

• 8+ years of experience in consumer marketing, ideally with exposure to subscription, membership, or recurring revenue models
• A broad integrated marketing background, with expertise/knowledge of multiple channels
• A strong foundation in campaign planning and project management, from concept to execution
• Excellent collaboration skills and experience working cross-functionally
• Strong writing and creative instincts—you can spot a compelling headline, a friction point, or a UX improvement
• Familiarity with performance metrics and marketing tools like Google Analytics, Tableau, Braze, or similar platforms
• A test-and-learn mindset with an eagerness to experiment, iterate, and scale what works

Preferred

• Experience working in publishing, media or digital content
• Prior involvement in lifecycle or CRM campaigns (email, push, in-app, etc.)
• Understanding of audience segmentation, customer journeys, or personalization strategies

Benefits

• We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.