Senior Manager, Strategy - Shows And Events - Sam's Club Connect

San Bruno, CA (On-site)

$90K/yr – $180K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and drive Sam's Club Connect's industry event strategy and sponsorships, shaping Cannes Lions, CES, NRF participation, executive engagement, and cross-functional playbooks.

  • Lead end-to-end planning and ROI measurement
  • Collaborate with Sales Leadership and executives on engagement programs
  • Shape narratives with Corporate Communications and Marketing

Job Description

Responsibilities

  • Own the annual strategy and investment recommendations for Sam's Club Connect's participation in key industry events, including Cannes Lions, CES, NRF, and other strategic forums.
  • Evaluate sponsorships, partnerships, activations, and executive engagement opportunities to maximize business impact, thought leadership, and advertiser growth.
  • Partner with Sales Leadership to develop client engagement strategies, executive meeting plans, and event playbooks that drive business outcomes.
  • Collaborate with Executive Leadership, Corporate Communications, and Marketing to shape event narratives and industry presence.
  • Lead end-to-end planning and execution of events and sponsorships.
  • Drive cross-functional alignment and measure performance to optimize ROI, engagement, and pipeline impact.

Requirements

  • 6–8+ years of experience in experiential marketing, event strategy, integrated marketing, sales enablement, or related disciplines.
  • Proven experience leading large-scale industry event programs such as Cannes Lions, CES, NRF, or similar marquee industry events.
  • Strong track record of managing complex cross-functional initiatives and multiple stakeholders.
  • Experience developing executive engagement programs and thought leadership opportunities.
  • Demonstrated ability to create sales engagement strategies that drive measurable business outcomes.
  • Strong project management, budget management, and vendor management experience.
  • Excellent communication, presentation, and stakeholder management skills.
  • Ability to thrive in fast-paced, highly matrixed environments.

Preferred

  • Event Planning, Preparing and executing budgets, Profit and Loss (P&L) Accountability

Benefits

  • Health benefits include medical, vision and dental coverage
  • Financial benefits include 401(k), stock purchase and company-paid life insurance
  • Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
  • Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
  • For Information About Benefits And Eligibility, See One.Walmart.
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Sam’s Club Connect

Sam’s Club Connect is Sam’s Club’s commerce media platform designed to help brands turn membership into momentum. Combining valuable member data, breakthrough experiences, and clearer proof of impact, Sam’s Club Connect enables advertisers to reach members with greater relevance and accountability across the full shopping journey. Built on more than four decades of first-party member insights, the platform connects brands to measurable business outcomes while creating experiences that strengthen member engagement, loyalty, and value.

Founded in 2015
Bentonville, Arkansas, USA
191 employees (54 in marketing)

Headcount Trend

Current headcount: ~191

Marketing Team

Marketing Team Size
50 (26% of company)
Marketing Roles Posted (Last 30 Days)
2

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