Responsibilities

• Manage and execute social media strategies across diverse platforms and ensure social approach is aligned with overall content/brand strategies.
• Leverage research and insights to understand audiences and how best to engage them.
• Maintain a clearly defined “social voice and personality” for Charlotte FC channels.
• Lead day-to-day responsibilities of social platforms team consisting of Social Platforms Coordinators and Interns.
• Consistently ideate and create high-engaging content.
• Collaborate with marketing and communications leaders in shaping and bringing to life the Charlotte FC brand narrative.
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
• Create and manage social platforms/content calendar.
• Review and share analytics and insights for all social media platforms with actionable suggestions to increase growth, engagement, new followers and revenue.
• Additional related duties as assigned.

Requirements

• Bachelor’s degree required.
• At least 5 years professional experience in social platforms.
• Management experience.
• Hands-on experience in content creation and platform management.
• Excellent copywriting skills.
• Experience with Adobe Creative Suite and/or working knowledge of photo and editing tools.
• Must have strong knowledge and understanding of current social platforms including rules of engagement, best practices and emerging trends.
• Must have strong knowledge of emerging platforms.
• Experience with social media/digital analytics tracking.
• Proficient with the English language.
• Must be flexible and available to work evenings and/or weekends, nights, and holidays.
• Must pass pre-employment screens.

Preferred

• Bilingual in English & Spanish.
• Experience working in the soccer, sports, and/or entertainment industry.