Responsibilities

• Own social strategy — organic + paid
• Set the organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market-leadership themes
• Bring deep paid-social expertise: audience strategy, budget allocation, testing, and optimization
• Own the volume-vs-impact call — prioritizing well-timed, well-targeted posts that optimize for engagement and channel health
• Prove return
• Partner with the Data & Analytics Lead to stand up social attribution and a clear performance story for leadership
• Own social performance reporting and optimization loops
• Run the engine
• Direct agency partners on execution as the “arms and legs” — briefing, quality control, and reviewing output through the in-house measurement stack
• Plug social into the editorial engine — take packaged stories from the editorial board and land them well across channels

Requirements

• 6+ years in social media marketing with hands-on paid social ownership (strategy, budget, targeting, optimization) and organic strategy
• Track record building social attribution/measurement and reporting ROI to leadership
• Strong editorial and brand judgment for a B2B/executive audience
• Experience directing agencies or vendors on execution while keeping strategy in-house
• High AI fluency; fast adopter of new tooling and workflows

Preferred

• B2B tech / cybersecurity; understands the CISO/security audience
• LinkedIn-first organic and paid expertise; executive and employee-amplification programs
• Familiarity with social/measurement platforms
• People-leadership experience

Benefits

• Comprehensive medical, dental and vision insurance
• Life insurance
• Short & Long Term Disability
• Pre-partum, maternity, parental and medical leave
• Mental Health Wellness Program
• Adoption Assistance
• Wellness Incentive
• Pet Insurance
• 401(k) with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups