Senior Manager, Social Media at Trend Micro Inc. | Austin, TX

Senior Manager, Social Media

Austin, TX

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own and scale TrendAI's social engine across brand and executive channels with organic and paid strategy, prioritizing timely, targeted posts that move engagement and health. Build attribution and leadership-ready ROI storytelling with analytics partner. Lead and grow the team, align with editorial and influencer pods, and manage agency partners.

Own social strategy — organic + paid
Set the organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market-leadership themes
Bring deep paid-social expertise: audience strategy, budget allocation, testing, and optimization

Job Description

Responsibilities

Own social strategy — organic + paid
Set the organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market-leadership themes
Bring deep paid-social expertise: audience strategy, budget allocation, testing, and optimization
Own the volume-vs-impact call — prioritizing well-timed, well-targeted posts that optimize for engagement and channel health
Prove return
Partner with the Data & Analytics Lead to stand up social attribution and a clear performance story for leadership
Own social performance reporting and optimization loops
Run the engine
Direct agency partners on execution as the “arms and legs” — briefing, quality control, and reviewing output through the in-house measurement stack
Plug social into the editorial engine — take packaged stories from the editorial board and land them well across channels

Requirements

6+ years in social media marketing with hands-on paid social ownership (strategy, budget, targeting, optimization) and organic strategy
Track record building social attribution/measurement and reporting ROI to leadership
Strong editorial and brand judgment for a B2B/executive audience
Experience directing agencies or vendors on execution while keeping strategy in-house
High AI fluency; fast adopter of new tooling and workflows

Preferred

B2B tech / cybersecurity; understands the CISO/security audience
LinkedIn-first organic and paid expertise; executive and employee-amplification programs
Familiarity with social/measurement platforms
People-leadership experience

Benefits

Comprehensive medical, dental and vision insurance
Life insurance
Short & Long Term Disability
Pre-partum, maternity, parental and medical leave
Mental Health Wellness Program
Adoption Assistance
Wellness Incentive
Pet Insurance
401(k) with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups

Trend Micro Inc.

Where security meets what’s next The world is changing fast. AI is reshaping how organizations operate, innovate, and connect – and redefining what effective cybersecurity looks like on a global scale. With longstanding deep security expertise and clear market leadership, Trend Micro leads - from securing critical assets to advancing mobility and protecting modern digital life – at every layer of the digital ecosystem. Setting the standard for cybersecurity across 185 countries and more than 500,000 organizations, today Trend Micro operates as the publicly listed parent organization behind a focused portfolio of cybersecurity businesses, each serving distinct customers, markets, and needs. Trend Micro's portfolio contains:- TrendAITM is the enterprise security business of Trend MicroTM and the undisputed leader in AI security, with unmatched platform security expertise. Follow TrendAI's LinkedIn page for updates.- TrendLife: Protect your digital life, everywhere by securing your devices, data, and privacy across mobile and home environments. Helping keep you and your family safe from scams, ransomware, and identity theft – wherever you are.

73 employees (11 in marketing)

www.trendmicro.com/en_us/business.html