Responsibilities

• Own and evolve the strategy for each social platform (Instagram, Pinterest, YouTube), establishing clear positioning, audience targets, and content pillars aligned with TileBar’s brand positioning.
• Develop a forward-looking roadmap aligned to brand priorities, product launches, showroom openings, and seasonal storytelling.
• Identify growth opportunities and emerging formats that enhance the brand without compromising quality or consistency.
• Serve as a steward of the brand across social channels, ensuring all content reflects our visual standards, tone, and design-forward perspective.
• Partner closely with Creative to brief, concept, and execute channel-right content across photo, video, UGC, and influencer content.
• Manage approvals and schedule & post all social media content; maintain a disciplined standard across captions, formats, and publishing details.
• Test content formats and creative approaches to optimize engagement and performance.
• Develop and execute an influencer strategy that connects authentically to consumer and trade audiences.
• Negotiate partnerships, manage contracts, and allocate budget strategically across paid partnerships and product gifting.
• Build long-term relationships with select collaborators to deepen brand affinity and extend product storytelling.

Requirements

• 5+ years of experience in social media, brand marketing, or influencer strategy within a design-led, lifestyle, or premium consumer brand.
• Proven track record building and evolving social strategies (not just executing against an existing calendar), with strong understanding of platform-specific best practices across Instagram, Pinterest, TikTok, and YouTube.
• Experience managing influencer partnerships end-to-end, including strategy, negotiation, and performance evaluation.
• Excellent written and verbal communication skills, with exceptional attention to detail and strong storytelling instincts.
• Proficiency in social media analytics tools and reporting metrics, with ability to translate performance data into clear insights and recommendations.
• Builder by nature, eager to introduce and establish new ways of working and comfortable operating in a fast-paced entrepreneurial environment.
• Passion for interior design with a strong understanding of customer behaviors and industry trends.