Own and evolve the strategy for each social platform (Instagram, Pinterest, YouTube), establishing clear positioning, audience targets, and content pillars aligned with TileBar’s brand positioning. Develop a forward-looking roadmap aligned to brand priorities, product launches, showroom openings, and seasonal storytelling. Identify growth opportunities and emerging formats that enhance the brand without compromising quality or consistency. Serve as a steward of the brand across social channels, ensuring all content reflects our visual standards, tone, and design-forward perspective. Partner closely with Creative to brief, concept, and execute channel-right content across photo, video, UGC, and influencer content. Manage approvals and schedule & post all social media content; maintain a disciplined standard across captions, formats, and publishing details. Test content formats and creative approaches to optimize engagement and performance. Develop and execute an influencer strategy that connects authentically to consumer and trade audiences. Negotiate partnerships, manage contracts, and allocate budget strategically across paid partnerships and product gifting. Build long-term relationships with select collaborators to deepen brand affinity and extend product storytelling. Own the end-to-end UGC pipeline, proactively identifying standout installations from tagged content, securing usage rights, and integrating curated assets across organic and paid channels. Oversee community engagement strategy to foster meaningful engagement and strengthen brand perception. Define KPIs for each platform and regularly assess performance against growth and engagement goals. Present analytics and insights for all social media platforms with actionable suggestions on a weekly basis & longer term trends, covering growth, engagement, new followers, site traffic and conversion. Leverage data to refine content strategy, audience targeting, and platform investment.