Responsibilities

• Own overarching organic and earned media strategy across channels including organic social, YouTube, learning center, brand communities, and PR.
• Define channel roles, content pillars, and messaging frameworks aligned with brand and business goals.
• Identify new opportunities to expand reach, relevance, and community engagement across platforms.
• Set clear KPIs and measurement frameworks to evaluate performance and optimize over time.
• Lead external and internal partners in always-on and campaign content across Instagram, TikTok, YouTube, and emerging platforms.
• Oversee YouTube strategy, including editorial planning, creator partnerships, and content performance optimization.
• Partner with search expert and agency to develop engaging content for the website that drives SEO / AEO.
• Ensure all content is on-brand, educational, engaging, and rooted in audience insights.
• Partner with Growth and Creative teams to align organic efforts with broader marketing initiatives.
• Partner with internal comms to drive Uqora’s PR strategy.