Responsibilities

• The Senior Manager, Social Channel & Creator Marketing is the driving force behind the brand’s (SexyHair, DevaCurl, STMNT, and MyDentity) social entertainment strategies on TikTok
• Develop and execute TikTok-first content strategies across brands – building an always-on entertainment engine that fuels advocacy, brand fame, and traffic to our digital commerce ecosystem
• Collaborate closely with the Director, Creative, Brand, and Digital Commerce teams, ensuring optimal strategy and growth of TikTok and TikTok Shop for maximum reach and ROI
• Maintain deep understanding of platform algorithms, content formats, and best practices to stay ahead of emerging trends
• Ensure TikTok plays a distinct yet integrated role within the MSDS social ecosystem (alongside Meta and YouTube)
• Identify, onboard, and manage TikTok creators across micro, nano, and professional tiers to deliver high-quality, authentic content
• Build and maintain relationships with top creators and platform reps, ensuring MSDS remains an early adopter and innovation partner
• Oversee the creation of short-form video content — trend-based, educational, and entertainment-led
• Develop a content calendar balancing campaign moments with always-on storytelling and trend participation
• Track and analyze performance metrics including reach, engagement, content efficiency, and conversion

Requirements

• 6-8 years of relevant experience in building and maintaining social media platforms
• Experience managing a team
• Experience in the beauty or haircare industry is preferred
• Expertise in video storytelling, content production, and TikTok analytics
• Extensive experience with growing businesses on TikTok Shop, Seller Center, and working with affiliate creators
• Knowledge of PowerBI and Microsoft Excel
• Ability to lead a creative team that operates under ROI-based incentives
• Experience working within large budgets and allocating financial resources

Preferred

• Experience in the beauty or haircare industry is preferred

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement