Responsibilities

• Lead site merchandising linking & landing strategy for total site, app, & navigation with a focus on driving discovery-to-purchase conversion. In partnership with Women's Site Merchandising team
• Drive weekly funnel reporting, delivering clear insights-to-action analysis that optimizes the end-to-end customer journey
• Own the end-to-end process for Product Photography on Figure (PPOF) in partnership with Studio and Creative teams, ensuring product imagery supports conversion.
• Own GEO/SEO (in partnership with Content), outfitting, and key functionality upgrades (including UAT and cross-functional collaborations) in partnership with the Central org.
• Partner on a data-driven roadmap with Innovation Teams to optimize customer journeys and purchase pathways in partnership with Site, Product, Marketing, and Content teams.
• Establish and execute a test-and-learn agenda to continuously improve conversion, site flow, and merchandising effectiveness; own the insights-to-action process.
• Champion and help operationalize cross-functional pod structures in partnership with Production to ensure seamless execution across Site, Product, and Marketing.
• Lead, coach, and mentor a team of assistant merchants and coordinators, fostering a culture of innovation, experimentation, and accountability.
• Provide strong people\'s leadership, including goal setting, performance feedback, and career development support.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• *For eligible employees