Digital Merchandising Manager, Visual Content
F. Schumacher & Co.
New York City, NY (Hybrid)
$55K/yr - $85K/yrIn-houseFull-timeMid level
5 weeks ago
Senior Manager, Site Merchandising – Customer Journey & Site Strategy
San Francisco, CA
$138K/yr – $179K/yrSenior LevelFull time
Posted 2 months ago
Job Summary
Own the cross-site merchandising strategy and drive end-to-end conversion improvements across site, app, and product photography, leading a team and coordinating with Content, Studio, and Innovation teams.
- Own the end-to-end Product Photography process for Figure (PPOF)
- Lead site merchandising linking, landing strategy, and funnel optimization
- Coach and develop a merchandising team
Job Description
Responsibilities
- Lead site merchandising linking & landing strategy for total site, app, & navigation with a focus on driving discovery-to-purchase conversion. In partnership with Women's Site Merchandising team
- Drive weekly funnel reporting, delivering clear insights-to-action analysis that optimizes the end-to-end customer journey
- Own the end-to-end process for Product Photography on Figure (PPOF) in partnership with Studio and Creative teams, ensuring product imagery supports conversion.
- Own GEO/SEO (in partnership with Content), outfitting, and key functionality upgrades (including UAT and cross-functional collaborations) in partnership with the Central org.
- Partner on a data-driven roadmap with Innovation Teams to optimize customer journeys and purchase pathways in partnership with Site, Product, Marketing, and Content teams.
- Establish and execute a test-and-learn agenda to continuously improve conversion, site flow, and merchandising effectiveness; own the insights-to-action process.
- Champion and help operationalize cross-functional pod structures in partnership with Production to ensure seamless execution across Site, Product, and Marketing.
- Lead, coach, and mentor a team of assistant merchants and coordinators, fostering a culture of innovation, experimentation, and accountability.
- Provide strong people\'s leadership, including goal setting, performance feedback, and career development support.
Benefits
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
- *For eligible employees
Athleta
We believe that being fit and active makes life richer and bigger than it could possibly be otherwise. And we’re always looking for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. Collaboration is a real thing here. Because we know that individually we’re strong; but together we’re unstoppable. Athleta is a certified B Corp, which means we put people and planet right up there with profit, and we’re committed to using business as a force for good. If all this has you nodding “yes,” we’d love to hear from you.
Salaries
Posted range
$138K/yr – $179K/yr
Taken straight from the job posting.
Merchandising median pay in the United States
Most pay falls between $76K and $113K. Based on 103 salaries.
Links
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