Responsibilities

• Own the end-to-end site merchandising strategy across full-price, product launch, and promotional experiences.
• Lead weekly and in-season trading, using revenue, conversion, average order value, add-to-cart, traffic, inventory, and category performance to identify opportunities and establish priorities.
• Lead product curation and storytelling across categories, launches, and key commercial moments, balancing brand presentation with customer behavior, inventory position, and performance data.
• Establish standards for the customer journey from homepage through category and product pages, with a focus on product discoverability, engagement, and conversion.
• Identify opportunities to improve product and category productivity through merchandising strategies and onsite experiences.
• Own the strategic roadmap for navigation, category structure, product listing pages (PLPs), product detail pages (PDPs), onsite search, recommendations, filters, and product discovery.
• Identify customer friction points and growth opportunities using behavioral data, customer feedback, reviews, and site analytics.
• Build and prioritize a merchandising testing roadmap in partnership with Analytics, Digital Product, and Marketing.
• Drive continuous improvement across sorting, badging, bundling, recommendations, personalization, and promotional merchandising.
• Use testing and performance insights to continuously improve the digital shopping experience.

Requirements

• 7+ years of experience in ecommerce, digital merchandising, or digital retail, including experience leading teams or functions.
• Strong commercial and analytical acumen with demonstrated ability to translate site, customer, and financial KPIs into revenue-driving actions.
• Deep understanding of digital merchandising, product curation and storytelling, customer journey optimization, navigation, onsite search, PLP/PDP optimization, personalization, and conversion.
• Ability to balance creative and brand instincts with customer insights, inventory considerations, and commercial performance.
• Experience leading complex, cross-functional digital initiatives across Product, Marketing, Creative, Inventory/Planning, Analytics, and Technology.
• Experience with Adobe Commerce/Magento or similar ecommerce platforms preferred.
• Experience with analytics and reporting tools such as GA4, Adobe Analytics, or Power BI preferred.
• Experience with project management tools such as JIRA or Asana preferred.
• Strong leadership, prioritization, communication, and presentation skills.

Benefits

• medical, dental and vision insurance
• a 401(k) program with employer match
• employer-paid basic life and AD&D insurance
• Hospital Indemnity/Accident insurance
• Flexible Spending Account/Health Saving Account
• Employee Assistance Program
• Paid Time Off/Paid Holidays/Sick Time
• Casual Dress Code
• Employee Discounts
• If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.