Responsibilities

• Develop and execute an integrated SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategy aligned with business and marketing goals.
• Own organic search performance: keyword strategy, technical SEO audits, site architecture, page experience, and content optimization.
• Build and lead the company's approach to AEO/GEO — optimizing content structure, schema markup, and citation-worthy formatting to increase visibility and accurate representation in AI Overviews, LLM chat responses, and answer engines.
• Monitor how the brand appears across AI search surfaces (ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews) and develop tactics to improve share of voice.
• Partner with engineering teams to implement technical recommendations, including structured data, crawlability, product schema, site speed, and semantic markup.
• Serve as the internal authority on organic and AI-driven search, educating stakeholders, managing agencies and contractors, and translating industry shifts into clear roadmap recommendations
• Define, report on, and track KPIs across organic traffic, rankings, citation frequency in AI answers, referral traffic from AI platforms, and conversion impact.
• Manage relationships with SEO/GEO tools and vendors (e.g., Ahrefs, SEMrush, Screaming Frog, and emerging AEO/GEO monitoring platforms).

Requirements

• 5+ years of SEO experience, including technical, on-page, and content strategy.
• Demonstrated experience or a strong point of view on AEO/GEO — optimizing for AI-driven search and answer engines.
• Deep understanding of how LLMs retrieve, rank, and cite content (RAG, embeddings, and the role of structured data in machine readability).
• Proficiency with SEO tools (Ahrefs, SEMrush, Google Search Console, Screaming Frog) and analytics platforms (GA4, Looker Studio).
• Familiarity with schema markup, technical site audits, and Core Web Vitals.
• Strong analytical skills — comfortable pulling and interpreting data to build a narrative and justify strategy.

Preferred

• Experience running structured experiments to test AI citation or visibility changes.
• Familiarity with prompt engineering or LLM behavior from a builder's perspective.
• Background in content strategy or editorial work.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Benefits

• Perks: We offer a mix of benefits and perks to support our employees at work and beyond, including health benefits, a 401(k) with employer match, merchandise discounts, commuter benefits, wellness & employee assistance programs, and more.