Responsibilities

• Strategy & Leadership
• Lead the overarching strategy and tactical execution of organic content marketing and SEO globally (including mophie.com, zagg.com and international domains).
• Act as the global subject matter expert on organic search performance, AI technologies, and LLM optimization.
• Manage and lead global agency partners, reviewing technical recommendations and driving partner feedback to improve overall performance.
• Own structured data and schema markup strategy and define KPIs for AI-answer visibility (e.g., share of voice/citation frequency in Google AI Overviews, ChatGPT, and Perplexity) alongside traditional organic performance metrics.
• Lead the intake of SEO content projects and recommendations, prioritizing initiatives by importance and business impact.
• Work autonomously with minimal oversight, maintaining strict deadlines, prioritizing projects, and proactively communicating at-risk items.
• Cross-Functional Collaboration
• Partner closely with the Paid Search team to ensure strategic alignment between paid and organic results on the SERP.
• Collaborate cross-functionally with Onsite, Merchandising, Global Marketing, Analytics, and Operations teams to consult on proposed site changes, URL structures, and page removals.

Requirements

• Education: Bachelor’s Degree in Marketing, Communications, Advertising, or a related field.
• Experience: 6+ years of digital marketing and performance marketing experience, with deep, hands-on expertise managing onsite organic content strategy and SEO for a major e-commerce brand. Experience driving global or regional (APAC/EMEA) growth is highly preferred.
• Technical SEO & AI: Strong understanding of off-page optimizations (e.g., link building), technical SEO, structured data/schema markup implementation, and emerging AI technologies/LLMs. Working knowledge of HTML/CSS.
• Tool Expertise: Proficiency with relevant SEO and analytics platforms, including Google Search Console, Brightedge, Screaming Frog, Botify, and SEMrush, and emerging AI-visibility/LLM-monitoring platforms (e.g., Profound, Peec AI, Otterly.ai, or similar tools for tracking AI Overviews and LLM citations). Experience with Shopify Plus.
• Analytics: Proven ability to “run the business by the numbers.” Deep understanding of at least one enterprise web analytics tool (e.g., Google Analytics (GA4), Adobe/Omniture) and a track record of quantifying organic search impact to align with business initiatives.
• Soft Skills: Exceptional project management skills, the ability to lead global stakeholders, a positive and solution-oriented demeanor, and excellent communication skills.