Responsibilities

• Own ABM strategy and account intelligence
• Manage a named account program across target lenders, with deeper ownership of top-tier accounts
• Define account tiering, engagement strategy, and trigger-based orchestration
• Interpret behavioral signals and sales feedback to adjust targeting and approach
• Participate in sales reviews as an active partner, not just a marketing stakeholder
• Own channel strategy and investment
• Define and prioritize channels across paid, email, content syndication, and events
• Allocate budget and make clear, defensible investment decisions
• Orchestrate account-level engagement based on intent signals and pipeline stage
• Continuously adjust based on performance and emerging signal patterns