Responsibilities

• Develop and execute integrated revenue and demand generation strategies that drive awareness, engagement, qualified pipeline, and revenue growth.
• Own paid media strategy and investment such as search, paid social, display, and retargeting, as the primary top-of-funnel acquisition lever within the revenue generation budget.
• Assess and evolve existing revenue generation programs, processes, and capabilities to build a more scalable, measurable, and effective demand engine.
• Lead the planning and execution of integrated campaigns across channels, audiences, markets, and stages of the buyer journey.
• Translate business and growth priorities into targeted marketing programs designed to create and accelerate pipeline.
• Establish audience segmentation, targeting, nurture, and engagement strategies that improve conversion throughout the marketing and sales funnel.
• Stand up a new account-based marketing (ABM) program for PDI from the ground up, defining account selection and tiering, personalized multi-channel plays, and sales alignment, as a core pillar of the revenue generation strategy.
• Partner cross-functionally to align revenue generation priorities, campaign strategies, lead management practices, and pipeline goals.
• Collaborate with Business Intelligence team members on measurement and reporting for revenue generation programs, using performance data and insights to evaluate effectiveness, optimize investment, and improve results.
• Establish and monitor key performance indicators across the funnel, including engagement, lead generation, conversion, pipeline contribution, and marketing-influenced revenue.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 8+ years of progressive B2B marketing experience, with significant experience in demand generation, revenue marketing, growth marketing, or related disciplines.
• 2+ years of experience leading and developing marketing professionals.
• Demonstrated experience transforming or significantly evolving a revenue or demand generation function, including improving processes, programs, measurement, and business impact.
• Proven success developing and executing integrated demand generation strategies that generate qualified pipeline and contribute to revenue growth.
• Strong understanding of the B2B buyer journey, funnel management, lead lifecycle, segmentation, nurturing, and conversion strategies.
• Experience standing up a new account-based marketing (ABM) program from scratch or refining a mature program from strategy, account selection, execution, and measurement.
• Experience developing and optimizing multi-channel campaigns across digital, email, events, content, paid media, and other relevant channels.
• Strong analytical and financial acumen with experience connecting marketing performance to pipeline, revenue, and return on investment.
• Experience defining and reporting on demand generation KPIs, funnel performance, pipeline contribution, and marketing effectiveness.

Benefits

• PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career. This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements. Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.