Responsibilities

• Develop and lead Gymreapers’ lifecycle marketing and retention strategy across email, SMS, loyalty, and post-purchase channels
• Establish retention goals, KPIs, testing roadmaps, and reporting frameworks
• Drive improvements in 30-day, 60-day, 90-day repurchase rates, returning customer rate, and customer lifetime value
• Analyze customer cohorts and identify opportunities to improve repeat purchase behavior
• Identify products, acquisition channels, and customer segments with high long-term value
• Oversee lifecycle programs including: Welcome series, Abandoned cart, Post-purchase flows, Win-back campaigns, Cross-sell and upsell campaigns, Loyalty and VIP programs, Replenishment flows
• Partner with agency resources to execute campaigns, flows, segmentation, and testing
• Ensure lifecycle marketing aligns with ecommerce/product launch calendars
• Build and refine customer segmentation strategies based on purchase behavior, lifecycle stage, product category, customer value, engagement behavior
• Own loyalty and retention program strategy and improve engagement through rewards and personalized lifecycle communication
• Evaluate opportunities to improve retention through packaging inserts, direct mail, post-purchase education, and customer experience initiatives
• Manage external retention marketing agency relationships and hold partners accountable to performance targets
• Collaborate with Ecommerce, Creative, Analytics, Paid Media, Customer Experience, Product & Merchandising
• Translate customer insights into actionable business recommendations and communicate retention performance to leadership
• Own weekly and monthly retention reporting and monitor metrics (revenue per recipient, flow performance, campaign performance, cohort behavior, subscriber growth, deliverability, retention by acquisition source)
• Use data to prioritize testing opportunities and lifecycle optimization

Requirements

• 5+ years of experience in retention, lifecycle, CRM, or email/SMS marketing within DTC ecommerce
• Strong understanding of customer lifecycle strategy and retention economics
• Experience managing or partnering with external agencies or vendors
• Strong analytical and reporting capabilities with cohort analysis experience
• Familiarity with Klaviyo, Attentive/Postscript, Shopify, and ecommerce analytics tools
• Experience building retention strategies that improve repurchase rates and LTV
• Strong project management and communication skills

Preferred

• Experience in fitness, apparel, or performance brands preferred
• Strong cross-functional leadership and collaboration skills
• Data-driven approach to lifecycle marketing and retention programs
• Familiarity with loyalty program design and optimization

Benefits

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability
• Life insurance for employee and spouse/dependents
• Health Savings Account (HSA) employee option