Responsibilities

• Own and develop retail search activation strategy and oversee Search Manager to build and flawlessly execute best-in-class retail media campaigns across search
• Direct and train Managers and Specialists on best practices for hands-to-keyboard set-up, management, optimization and reporting of retail search
• Lead strategy on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities
• Work with Director to develop and refine processes to improve the daily and weekly optimizations and performance across a variety of platforms and clients
• Create and share presentations recommending campaign strategy and collaborate with senior internal leaders on search strategy and convey final plan to the search teams and clients
• Support developing holistic retail strategy, client media mix, and budget allocations, while leading Search Managers and Search Specialists in executing tactics that support the strategy
• Maintain oversight as the leader of the team that activates against campaign set-up, performance, optimization, and reporting
• Clearly set and communicate performance expectations with Search Managers, and Search Specialists, along with key internal commerce media partners
• Lead, manage, mentor, and scale the skillsets of the team of Search Managers and Specialist in workflow, training, and development and adherence to best practices
• Lead the search team on providing high-quality insights and strategic recommendations based on client objectives, media strategy and results

Requirements

• 5+ years of experience in retail search space
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.
• Owner and leader mentality, with willingness to “roll up your sleeves.”
• Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)
• Google Suite Experience (Google Sheets, Docs, Slides)
• Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.
• Retail media buying experience on one or more of the following platforms is required – Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
• Google SEM or similar experience is a plus
• Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
• Ambitious self-starter who takes ownership of and great pride in his/her work.

Preferred

• Google SEM or similar experience is a plus

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances