Senior Manager, Retail Media - Search Strategist

Chicago, IL (Hybrid)

$72K/yr – $100K/yrSenior Level4+ years expFull time

Posted 19 hrs ago

Job Summary

Lead and own strategic retail media search programs for assigned accounts, guiding strategy, execution, and ongoing client leadership across multiple platforms.

  • Own development of data-driven search strategies and performance reviews for key accounts
  • Drive client relationships, strategic risk management, and opportunities for channel expansion

Job Description

Responsibilities

  • Serve as the strategic lead for retail media search campaigns for assigned accounts, including:
  • Developing comprehensive retail media search strategies aligned with client business objectives and KPIs
  • Providing strategic oversight and direction on search campaign planning, optimization, and performance
  • Guiding bid strategy, keyword strategy, and audience targeting recommendations for search campaigns
  • Partnering with execution teams to ensure search strategy is properly implemented
  • Provide strategic account management and client leadership, including:
  • Serving as the primary point of contact and strategic partner for key retail media accounts
  • Translating client business objectives into data-driven search campaign strategies
  • Conducting regular strategy reviews and business performance updates with clients
  • Identifying opportunities to expand retail media search investments and test new channels/tactics

Requirements

  • 4-5+ years of experience in media planning/buying roles, with at least 2+ years of hands-on experience managing retail media search campaigns (Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, or similar platforms)
  • Demonstrated expertise in retail media search campaign strategy, optimization, and performance management
  • Deep knowledge of:
  • 1. Retail media search platforms (Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, Microsoft Advertising)
  • 2. Search campaign optimization techniques (bid strategy, keyword targeting, audience segmentation)
  • 3. Search campaign KPIs and measurement (ACoS, ROAS, conversion metrics, incrementality)
  • 4. Search-specific audience management tools and features
  • Proven account management experience, with ability to:
  • 1.Build and maintain strong client relationships
  • 2. Translate client business needs into strategic recommendations

Preferred

  • CPG, Retail, or eComm experience is a plus

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
dentsu logo

dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Salaries

Posted range

$72K/yr – $100K/yr

Taken straight from the job posting.

See all dentsu salaries

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Recent News