Responsibilities

• Cross-Category Strategy: Lead "Total Store" marketing initiatives. When a major franchise has a theatrical or streaming milestone, you ensure the marketing strategy connects disparate departments (e.g., linking a toy launch to themed apparel and home goods).
• Joint Business Planning (JBP): Partner with internal sales and licensing leads to develop and present "marketing-first" pitches to retail buyers while aligning and delivering on budget. You are tasked with securing premium real estate, such as "shop-in-shops," permanent branded environments, and front-of-store "power squares."
• Cross Functional Collaboration: Work across internal Retail Development, category and Brand teams as well as manufacture partners and retailers to ensure support of key priorities.
• Strategic Planning: Build strategic marketing plans to maximize priorities incorporating relevant media mix, budget development, program development and deployment followed by ongoing measurement and adjustment based on performance.
• Retail Media Management: Strategize and execute full-funnel campaigns within the retailer's digital ad network. You manage a diversified budget to capture various shopper intents—using data to drive everything from awareness to "Drive-Up" or "BOPIS" (Buy Online, Pick Up In-Store) conversions.
• Omnichannel Execution: Own the "digital shelf." You manage the studio’s branded storefronts on the retailer's website and app, ensuring all product listings feature high-quality, search-optimized content that reflects the studio's premium brand standards.
• Visual Merchandising & Creative: Collaborate with the Global Creative Group to oversee the design of Point-of-Purchase (POP) materials. You ensure a consistent visual identity across the entire store floorplan, from endcaps in the toy aisle to signage in the grocery section.
• Seasonal & Event Leadership: Lead the studio's presence in major retail seasonal windows (e.g., Back-to-School, Holiday Gift Guides, Halloween). You ensure the studio’s brands are the "heroes" of these high-traffic shopping moments.
• Data-Driven Optimization: Analyze weekly Point-of-Sale (POS) and shopper loyalty data to track campaign ROI. You must be able to pivot strategies mid-campaign if specific categories or regions are underperforming.

Requirements

• Experience: 5–8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category mass retail account.
• Category Versatility: Deep knowledge of various retail lifecycles (e.g., the dynamic nature of Apparel vs. the seasonal peaks of Toys).
• Stakeholder Diplomacy: Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads.
• Strategic Vision: Ability to think and act strategically, finding opportunities to place products in unconventional aisles to capture "cross-basket" sales.

Benefits

• The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.