Responsibilities

• Manage local agencies in the development and implementation of coop wide and store-level marketing initiatives to include media, customer relationship management, offer management, creative, and local store marketing.
• Serve as the subject matter expert for local marketing, consultant for franchisees and as strategic guidance for agency partners.
• Lead local agencies in quarterly planning for assigned markets; providing calendar, budget, and national media and promotional updates to develop localized recommendations.
• Analyze campaign performance, sales trends, and key market dynamics to build recommendations based in data and insight.
• Monitor and share competitive activity in assigned markets to identify opportunities and strategic advantages for the market, franchisees and local agency.
• Provide oversight and guidance on new store opening plans and in market activations.
• Collaborate cross-functionally with Operations, Accounting/Finance, and all Marketing functions
• Ability to manage effectively and oversee a support manager role within your region providing oversight, guidance, and measurable objectives.