Senior Manager of Product Strategy, Advertising & Sponsorships

Redwood City, CA (Hybrid)

$144K/yr – $217K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own the ad product from roadmap to launch, coordinating product, engineering and external partners to monetize premium inventory while protecting the player experience.

  • Own the ad product roadmap and translate opportunities into requirements for ad serving, SSPs, and sponsorship capabilities.
  • Align cross functional partners across product, engineering, studio, operations, data, and legal to enable integrations and measurement.
  • Balance monetization with quality by shaping decisioning, auction, viewability, and brand safety considerations.

Job Description

Responsibilities

  • Build business cases and financial models that evaluate opportunities for new advertising inventory, including revenue potential, demand availability, technical complexity, operational requirements, and effect to the player experience.
  • Create roadmaps that influence strategic direction of our advertising business.
  • Identify and build agreement between our partners across product, engineering, studio, commercial, ad operations, data, legal, privacy, and finance teams.
  • Translate needs into clear product requirements, feature design briefs, and technical specifications for advertising and sponsorship capabilities.
  • Apply knowledge of programmatic advertising workflows, publisher monetization, ad serving, SSP integrations, demand activation, measurement, and reporting to inform product decisions.
  • Work with our engineering and adtech partners to support integrations with advertising platforms, supply-side systems, measurement providers, and other relevant technologies.

Requirements

  • 7+ years of product management and/or product strategy experience, with meaningful experience in advertising technology, programmatic advertising, publisher monetization, CTV, digital video, streaming, SSPs, ad exchanges, ad servers, or related platforms.
  • Experience with the digital advertising ecosystem, including publishers, SSPs, DSPs, ad servers, exchanges, agencies, brands, measurement partners, and ad operations teams.
  • Experience building or scaling advertising products that support premium inventory, programmatic demand, sponsorships, video advertising, or marketplace-based monetization.
  • Familiarity with concepts such as ad decisioning, ad serving, yield optimization, targeting, frequency management, pacing, campaign delivery, auction mechanics, viewability, brand safety, and measurement.
  • Experience working with teams across product, engineering, commercial, operations, analytics, privacy, legal, and external technology partners.
  • Experience launching new ad formats, supply integrations, sponsorship products, marketplace capabilities, or self-serve/managed-service advertising tools.
  • You have experience building advertising products in environments such as CTV, digital video, streaming, publisher monetization, SSPs, ad serving, or programmatic marketplaces.

Benefits

  • paid time off (3 weeks per year to start)
  • 80 hours per year of sick time
  • 16 paid company holidays per year
  • 10 weeks paid time off to bond with baby
  • medical/dental/vision insurance
  • life insurance
  • disability insurance
  • 401(k) to regular full-time employees
  • Certain roles may also be eligible for bonus and equity
  • We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life.
  • Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more

Salaries

Posted range

$144K/yr – $217K/yr

Taken straight from the job posting.

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Senior Manager of Product Strategy, Advertising & Sponsorships

Electronic Arts · Redwood City, CA · Hybrid