Responsibilities

• Own the enterprise product marketing and promotional strategy for assigned categories, customer segments, and commercial priorities, aligning programs with defined objectives and overall business goals.
• Develop and manage the annual and monthly promotional calendar, including monthly tool promotions, seasonal campaigns, product launches, and other revenue-driving initiatives.
• Independently assess customer, product, branch, market, and vendor inputs to determine promotional concepts, target audiences, offers, channels, timing, and success measures.
• Provide strategic recommendations to Marketing and Sales leadership regarding campaign priorities, promotional investments, customer engagement opportunities, and program adjustments based on performance and business impact.
• Balance enterprise consistency with local market needs by establishing standards and decision criteria for branch-level promotions and localized marketing programs.
• Own the marketing relationship and planning process with key vendor partners, including development and administration of vendor co-op marketing programs and joint promotional opportunities.
• Evaluate vendor proposals and determine how partner investments should be deployed to support strategic categories, customer growth, product education, and measurable commercial outcomes.
• Lead vendor webcast strategy and programming, including topic selection, audience approach, content requirements, promotion, and post-event evaluation.
• Define sales enablement needs and lead development of promotional flyers, sales presentations, product guides, product education materials, case studies, customer success stories, and other customer-facing collateral.
• Translate product features, vendor value propositions, customer needs, and commercial priorities into clear positioning, messaging, proof points, and calls to action that Sales teams can use effectively.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred; equivalent relevant experience may be considered.
• Minimum of seven years of progressively responsible experience in product marketing, trade/channel marketing, sales enablement, promotions, or a closely related discipline, including experience leading complex, cross-functional marketing programs.
• Demonstrated experience developing promotional calendars, seasonal campaigns, customer-facing collateral, sales tools, product education, and event or trade show programs.
• Experience partnering with Sales leaders and with external manufacturers, suppliers, or vendor partners; experience with co-op marketing programs strongly preferred.
• Demonstrated ability to independently assess business needs, establish priorities, evaluate alternatives, make recommendations, and exercise discretion and independent judgment on matters with meaningful commercial or brand impact.
• Strong understanding of integrated marketing principles and the ability to coordinate effectively across creative, digital, social media, project management, field, and commercial teams.
• Ability to translate product and commercial strategy into clear positioning, messaging, promotional concepts, and practical sales enablement tools.
• Strong analytical and business acumen, including the ability to evaluate campaign performance, use data to identify opportunities, and communicate actionable recommendations to leadership.
• Excellent written, verbal, presentation, and stakeholder-management skills, including the ability to influence leaders and partners without relying on formal authority.
• Strong organizational judgment and project leadership skills, with the ability to manage multiple high-priority initiatives, deadlines, vendors, and stakeholders in a fast-paced environment.

Preferred

• Experience with co-op marketing programs strongly preferred
• Experience partnering with Sales leaders and external manufacturers, suppliers, or vendor partners; experience with co-op marketing programs strongly preferred.

Benefits

• Medical, Dental and Vision plans with leading national providers
• Health Savings Account (HSA) / Flexible Spending Account (FSA)
• Company Provided Basic Life and Accident Death & Dismemberment (AD&D)
• Voluntary Life and Accidental Death & Dismemberment (AD&D)
• Critical illness, Hospital Indemnity, Accident Coverage
• Legal Insurance Plan
• Paid Time Off (PTO) & Paid Company Holidays
• 401(k) plan with generous company match