Responsibilities

• Strategy & Planning: Manage and execute NAM PR strategy and act as the liaison between global and local teams for efficiency.
• Drive authentic storytelling around brand, athletes, products, events and milestones.
• Localize global communications for the NAM market, working closely with global, regional and agency partner teams.
• Build PR strategy into launch plans in our brand calendar and inclusive of all channels.
• Media and pr training- create, execute, coach; bringing to life a new training opportunity for employees.
• Agency & Media: Maintain relationships with key North American media, industry influencers, and strategic partners in collaboration with agency teams.
• Management of external PR agencies including briefing, budgeting and tracking results.
• Manage media opportunities and spokesperson strategy, working closely with agency teams.
• Execute trade and consumer communications, working closely with agency teams.
• Distribute global press materials to in-house teams and agency partners with clear call to action.

Requirements

• 10+ years practical experience in the public relations sector. Running, fashion and/or outdoor industry preferred both with endemic and non endemic reach.
• B.S. or B.A. In Business, Marketing, Brand Management, or related field, or equivalent combination of education and related experience. Experience building a narrative for both trade and consumer audiences.
• Demonstrated affiliate network proficiency.
• Expertise in PR tracking and reporting.
• Clearly articulate seasonal briefings to the team and deliver results.
• Planning, organizing and preparation.
• Excellent presentation and communication skills.
• Strong self-awareness and ability to work with a diverse group of stakeholders.
• Self-motivated with the ability to manage multiple projects at once while prioritizing based on the business.
• Budget management.

Benefits

• Hybrid work schedule
• A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays
• Half-day Fridays for 5 months of the year
• An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
• Complimentary gym membership and resort season pass to local locations & mountains
• Opportunities to engage in the community and with industry partners