Own Flexport's external narrative and media strategy, aligning executive storytelling with product and platform messaging to move coverage and pipeline.

• Support PR strategy end-to-end: proactive media pitching, inbound media management, press releases, and rapid response.
• Help define and evolve Flexport's narrative — connect platform and products to macro trade stories and differentiate from legacy freight forwarders.
• Influence content strategy across blog, social, website, webinars, and owned channels.
• Build and deepen relationships with reporters and outlets covering logistics, trade, technology, and business.
• Develop and execute a thought leadership program for CEO and senior leaders on global trade, supply chain innovation, and AI in logistics.
• Staff and prep spokespeople for interviews, panels, and media appearances with training and briefing materials.
• Monitor the news cycle for opportunities to insert Flexport into breaking industry narratives.
• Partner with Product Marketing, Growth Marketing, and Content Marketing to support campaigns, launches, and pipeline objectives.
• Own the voice and cadence of customer communications outside product and transactional workflows.
• Develop frameworks and templates to ensure timely, accurate, on-brand customer communications during high-stakes moments.