Responsibilities

• Run paid media day to day across two brands: campaign structure, budget pacing, bid strategy, and where every incremental dollar goes.
• Own new-customer CAC, blended MER and payback for paid, and know the difference between what the platform reports and what actually moved.
• Iterate upon attribution and incrementality
• Build and own the weekly paid media report: spend, efficiency, new vs. returning, winners and kills, by brand.
• Recommend the channel plan and budget each quarter, with the evidence behind it.
• Own the creative testing system end to end: what gets tested, how it's read, when it's killed, how winners get iterated.
• Write performance briefs the content team can shoot. You bring the angle, the audience and the proof; they make the work.
• Set test velocity and winner-rate targets and hold the pipeline to them.
• Use AI tooling to expand testing throughput where it helps, and know where it doesn't.
• Scale what works on Meta and stand up Google, TikTok and affiliate on evidence, not hope.

Requirements

• 5+ years in paid media, with meaningful time at a DTC or e-commerce brand or performance agency.
• Deep, current hands-on fluency in Meta Ads Manager: structure, bidding, creative and audience testing.
• Command of ROAS, CAC, MER, LTV, payback, incrementality and attribution — and the ability to validate what drove performance before scaling.
• Comfort with raw data: warehouse tools or SQL, not just platform dashboards.
• Experience writing briefs for a creative team and working with agencies or freelancers.

Preferred

• Experience advertising in a restricted or regulated category (hemp/THC, alcohol, supplements).
• TikTok Ads, Google (Search, Shopping, PMax) or affiliate/creator platforms run at scale.
• Apparel or drop-cadence experience.

Benefits

• Benefits include health insurance, 401(k), and paid family leave.