Responsibilities

• Lead the development and execution of partner-facing communications including newsletters, institutional announcements, event invitations, site visit communications, and strategic outreach campaigns.
• Develop messaging frameworks and communications support for Institutional Relations related to major initiatives, organizational updates, and strategic partner conversations.
• Create and deliver clear, compelling narratives that communicate student outcomes, institutional value, and CEA CAPA’s global impact.
• Ensure consistency of messaging, tone, and positioning across partner-facing channels and materials.
• Advise on institutional visibility opportunities including sponsorships, speaking engagements, and strategic presence at industry conferences such as NAFSA and Forum.
• Support partner engagement strategies that increase participation in institutional events, site visits, and industry networking opportunities.
• Partner with Brand to write, build and maintain partner facing collateral, presentations, program overviews, and case studies tailored to university partners and prospective institutional clients.
• Develop and execute a focused partner marketing strategy aligned to institutional priorities and business objectives to drive incremental business at existing university partners and/or attract new universities
• Maintain organized repositories of B2B marketing assets and templates.
• Curate institutional success stories, partner testimonials, and outcome-based narratives for use across partner marketing and business development initiatives.
• Partner cross-functionally to identify initiatives, updates, and opportunities requiring proactive university communication and engagement
• Collaborate with the Events team to ensure industry events, conferences, and partner engagements are optimized for institutional audiences.
• Work cross-functionally with Brand, Digital, and Lifecycle Marketing to ensure alignment across broader marketing initiatives while maintaining a strong institutional partner perspective.
• Partners closely within SET to ensure partner-facing collateral works well for on-campus activations.
• Manage day-to-day execution of partner facing initiatives, balancing multiple priorities in a fast-paced environment.
• Track performance and feedback on enablement materials and iterate based on partner input and business needs.
• Collaborate with Events team on key industry events to ensure they are optimized for the partner / university audiences.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 8+ years of progressive experience in B2B marketing, channel marketing, or enablement roles.
• Ability to work in MCM system and send own emails
• Proven experience developing and executing B2B communications and go-to-market materials.
• Strong writing and storytelling skills with the ability to simplify complex offerings.
• Experience working closely with sales, partnerships, or relationship-driven teams.
• Highly organized, execution-oriented, and comfortable operating as a hands-on contributor.

Preferred

• Master’s degree in a related field.
• Experience in higher education, non-profit, or global organizations.
• Direct experience with crisis communications and media relations.
• International or cross-cultural communications experience.

Benefits

• Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
• Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
• Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
• Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.