Responsibilities

• Own paid media strategy, execution, and performance planning for iRESTORE’s Body and Skin product categories across Meta, TikTok, Google, YouTube, and emerging platforms.
• Manage budget pacing and optimize campaigns against revenue, ROAS, CAC, traffic, CPC, and conversion rates to achieve performance goals.
• Build and execute a testing roadmap across audiences, bidding strategies, campaign structures, creative, landing pages, and new in-platform opportunities.
• Translate performance insights into clear creative priorities, partnering with our Senior Performance Creative Manager, internal creative teams, and external agency partners on net new concepts and iterations of current ad creatives.
• Identify opportunities to unlock scale across the customer journey, including ad creative, campaign tactics, and post-click experiences.
• Develop weekly and monthly forecasts, surface risks and opportunities, and recommend budget or resource shifts to the VP of Growth Marketing.
• Measure and communicate performance using platform dashboards, Google Analytics, Google Data Studio, landing-page tools, and attribution platforms.
• Build reporting and automation systems that improve operational efficiency and enable faster, more informed decisions.
• Share learnings across Growth, Creative, and Digital Product, while staying current on platform updates, attribution, programmatic media buying, and emerging acquisition strategies.