Senior Manager, Paid Social

New York City, NY (On-site)

$100K/yr – $250K/yrSenior Level6+ years expFull time

Posted 5 days ago

Job Summary

Own hands-on, full-funnel paid social execution across Meta, TikTok, TikTok Shop, and beyond, while driving CAC targets, testing creative concepts, and delivering the weekly performance narrative.

Channel ownership from strategy to budgeting
Creative testing pipeline and measurement hygiene
Incrementality, reporting, and peak launch planning

Job Description

Responsibilities

Own hands-on, full-funnel execution across paid social -- Meta, TikTok, TikTok Shop, and beyond. You own the channel mix, build the campaigns, manage bidding and budgets, and execute across the full portfolio yourself
Drive your channel's contribution to our blended CAC target, partnering with Finance on true unit economics
Own the creative brief-to-test pipeline and keep a steady flow of new concepts in market
Maintain measurement and signal quality: CAPI, TikTok Events API, pixel health, conversion tagging, and exclusion hygiene
Build reporting in Northbeam and Databricks and own the weekly performance narrative
Run incrementality tests (geo holdouts, lift studies) to validate net-new customer acquisition
Lead peak planning for product launches, BFCM, and holiday

Requirements

6+ years of hands-on channel mix ownership at meaningful spend, ideally at a DTC or subscription brand
A track record of scaling efficiently against CAC or ROAS targets with real examples
Fluency with Advantage+, TikTok Shop, Spark Ads, CAPI, and server-side tracking
Strong creative instincts and experience running structured creative testing
Comfort interrogating your own numbers -- SQL or BI tool experience is a plus

Preferred

Bonus: hardware/subscription experience, incrementality testing background, or built a channel from scratch
SQL or BI tool experience is a plus

Benefits

Time to Recharge: Enjoy flexible PTO to take the breaks you need
Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance
Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best
Dog-Friendly Office: Bring your pup to work — they’re part of the team, too
Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program
Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
Love for Friends + Family: Share the Fi magic with loved ones through our gifting program

Fi

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Fi Money is on a path to revolutionise the way the next generation of Indians handle their money. And here’s why:👉 We believe that information is power. The Fi Money app presents you with easy to understand information on your spending, investing, and saving habits. The more you know, the better your decision making.👉 Simplicity wins. We shave off layers of complexity using tech, design, and communication to help you get closer to your money. Your money should always be in your control.👉 Safe, Secure, World Class. Our team comes from the who’s-who of tech companies from around the world, distilling decades worth of knowledge into a product built for Indians. Our experience exists to improve yours.👉Join us and build for the next billion. From data-driven decision making, to high quality tech and mentorship, we believe in giving Fi-ans a fulfilling career, because it takes the best to build the best. Check us out at: https://fi.money/careers

Founded in 2019

Bengaluru, Karnataka, IND

1.7K employees (320 in marketing)

fi.money

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